Columns

Grow with GWA

Maria Zampini

It’s easier than ever to find a garden writer to work with to grow your business.

Columns

I Cannot Remain Neutral

Amanda Thomsen

I believe this trend has now frightened people into the dullest homes ever.

Columns

Screw It

Ellen C. Wells

Inspiration strikes anytime, anywhere.

Columns

The Knowledge Gap

Jennifer Polanz

Garden centers may be fun for experienced gardeners, but to anyone starting out … it’s incredibly intimidating.

Consumer Buzz

A Personal Touch

Ann-Marie Vazzano

According to Kibo’s 2017 Consumer Trends Report, 85% of consumers say they’re influenced by personalized homepage promotions and 92% say personalized shopping cart recommendations influence them to complete online purchases.

Consumer Buzz

Boomers Feel Overlooked

Ann-Marie Vazzano

Baby Boomer consumers feel “overlooked and under-rewarded,” according to a report by ICLP Loyalty.

Consumer Buzz

Buying on Impulse

Ann-Marie Vazzano

Most consumers (72%) made an impulse buy during the 2016 holiday shopping season, according to a survey from CreditCards.com.

Consumer Buzz

How Big Is Amazon?

Ann-Marie Vazzano

Huge, according to a recent survey from Power Reviews.

Consumer Buzz

In Phones We Trust

Ann-Marie Vazzano

Consumers have more faith in their mobile devices keeping their personal information, including credit card numbers, safe than they do in retail stores.

Consumer Buzz

Is Your Loyalty Program a Waste?

Ann-Marie Vazzano

Many companies are wasting money on loyalty programs that don’t work.

Consumer Buzz

Marketing to Boomers

Ann-Marie Vazzano

If you want to connect with Baby Boomers, try Facebook.

Consumer Buzz

Millennials on the Move

Ann-Marie Vazzano

It looks like travel is in the budget for Millennials.

Consumer Buzz

Stores Reign Supreme

Ann-Marie Vazzano

In-store shopping is far from dead.

Consumer Buzz

The Value of Data

Ann-Marie Vazzano

Consumers are putting price tags on their personal information—and specific ones, at that.

Consumer Buzz

The Year of the Robot

Ann-Marie Vazzano

Mastercard recently announced it’s launching artificial intelligence bots that will allow customers to manage finances and shop using messaging platforms.

Consumer Buzz

Things Are Looking Up

Ann-Marie Vazzano

Seven in 10 consumers think their financial situations will improve over the next six months.

Consumer Buzz

Webrooming Woes

Ann-Marie Vazzano

When it comes to researching products online, poor product descriptions are consumers’ biggest irritation (43%), followed by lack of photos or videos (20%).

Cover Story

Inspiring Individuality

Chris Beytes

In our humble opinion, the annual IPM Essen trade show is the world’s best one-stop source for plant packaging and display ideas and inspiration.

Features

Alternatives to Neonics

Jennifer Polanz

Looking for products to diversify out of neonicotinoids for your retail shelves? We’ve got the answers—and you may be surprised at them.

Features

Get People Talking

Mason Day

When everyone is bombarded by advertising, try a different approach with influencer marketing.

Features

Resolving Conflicts

Katie Elzer-Peters

Employees will always have conflicts—here are some effective strategies for dealing with it when it happens.

Features

Spicing Up Spring

Laura LeBoutillier

Sometimes unlikely pairings make for great combos, like in this spring lovely.

Features

What’s In Plant Foods Nowadays?

Ellen C. Wells

Four plant food pros weigh in about today’s ingredients and tomorrow’s tech.

Front Lines

Arett Expands

Ellen C. Wells

The New Jersey-based lawn, garden, home and holiday distributor continues to invest in the Midwest market with an even bigger warehouse in Troy, Ohio.

Front Lines

Customer Satisfaction at a High

Jennifer Polanz

The numbers are in and customers seem pretty highly satisfied by the retail experiences they’re having, according to the American Customer Satisfaction Index for 2016.

Front Lines

Flowers for Millennials

Ellen C. Wells

The American Floral Endowment (AFE) and the Floral Marketing Research Fund (FMRF) just released a new consumer report called “Marketing Tactics to Increase Millennial Floral Purchases.”

Front Lines

For the Bees (and More)

Ellen C. Wells

Need to learn more about protecting pollinators? Well, that’s why the Protecting Pollinators in Urban Landscapes Conference was created.

Front Lines

Happy Birthday Chalet!

Jennifer Polanz

Chalet Landscape, Nursery & Garden Center in Wilmette, Illinois, turns 100 this year, and to celebrate, the third-generation run operation has many events and activities planned over the course of 2017.

Front Lines

Miss Saori Available in U.S.

Jennifer Polanz

A hydrangea that made a huge splash three years ago at the Chelsea Flower Show is now available in the U.S. after a two-year mandatory quarantine period.

Front Lines

New Knock Outs

Jennifer Polanz

Three new Knock Out roses are joining the lineup, 10 years after the last introduction.

Front Lines

NRF Predicts Sales Will Increase

Ellen C. Wells

Good news for that garden center—and for yours, too—is the latest forecast from the National Retail Federation, which puts 2017 sales between 3.7% to 4.2% over 2016 sales.

Profit Planet

Can You Keep Up?

Bill McCurry

If you’re still “racing” against your competition like grandpa did, you’ll be left in the dust.

The Friel World

You May Not “Like” This

John Friel

Liking is too easy and means too little.

The Goods

The Goods

Adriana Heikkila

Allsop Home & Garden; A.M.A. Plastics Ltd.; Anthony Tesselaar Plants; Ball Ingenuity; Bloem Living LLC; Bushel and Berry; DaydreamHQ; Dümmen Orange; Entryways USA; Featherock Inc.; Garden Works; Georgetown Home and Garden; Home Bazaar Inc.; LED Habitats LLC; Mycorrhizal Applications; National Hardware Show; PanAmerican Seed; Plant Nanny Company Inc.; Pleasant View Gardens Inc.; Star Roses and Plants; Suntory Flowers Ltd.; Syngenta Flowers; Weeks Roses