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GREEN PROFIT - August 2017 Issue (Vol. 81 No. 4)
Columns
Down Cycling
Ellen C. Wells
In general our industry has had a good run of it for the last few years.
Columns
Matching Experience with Pricing
Jennifer Polanz
You’re not paying $2.95 for that Venti iced coffee in a vacuum.
Columns
The People Business
Bill McCurry
Garden center operators often admit that hiring and keeping staff members are their biggest problems.
Columns
We Will Sell No Whine Before Its Time
Amanda Thomsen
In my mind, disappointing customers is the best-case scenario …
Consumer Buzz
A Splashy Sales Approach
Ann-Marie Vazzano
Kohler is taking “try before you buy” to a whole new level with its Experience Center.
Consumer Buzz
Amazon for Everyone
Ann-Marie Vazzano
Amazon is making sure it appeals to shoppers of all income levels.
Consumer Buzz
Brick-And-Mortar Still Rules Grocery Shopping
Ann-Marie Vazzano
Amazon may be gobbling up Whole Foods, but that doesn’t mean consumers are flocking online to buy groceries.
Consumer Buzz
Data Savers
Ann-Marie Vazzano
Despite several major data breaches over the last few years, most Americans are willing to store their credit card info online.
Consumer Buzz
Flying Toilet Paper
Ann-Marie Vazzano
Your toilet paper could soon be delivered to your doorstep via parachute.
Consumer Buzz
Happier Home Improvement Shoppers
Ann-Marie Vazzano
Customer satisfaction with home improvement retailers is rising.
Consumer Buzz
Millennials Find Fashion on Amazon
Ann-Marie Vazzano
When you look at the stats, it’s not surprising so many department stores are closing.
Consumer Buzz
Mobile Addiction
Ann-Marie Vazzano
If you want to get in front of your customers, you’d better reach them via cell phone.
Consumer Buzz
Return, Return, Return
Ann-Marie Vazzano
Nearly half of Millennials say online returns are a hassle.
Consumer Buzz
Shop Anywhere
Ann-Marie Vazzano
Thanks to the Internet, U.S. consumers can shop literally anywhere and more are buying from international retailers.
Consumer Buzz
Shopping Malls’ Savior?
Ann-Marie Vazzano
With anchor stores closing across America, developers are thinking of new ways to fill that space.
Consumer Buzz
The Customer Connection
Ann-Marie Vazzano
Four in 10 check the status of their orders using the self-help section of retailers’ websites.
Consumer Buzz
What Motivates Millennials?
Ann-Marie Vazzano
Nearly half (48%) of Millennials are more likely to buy from a brand if they know the people behind it.
Cover Story
Should You Pay for Pretty?
Jennifer Polanz
Empirical and anecdotal evidence both point to the same answer: yes.
Features
Do Customers Care About State Promotional Campaigns?
Hayk Khachatryan & Alicia Rihn
Studies of the Sunshine State’s “Fresh from Florida” campaign showed promotions like this one help consumers think local.
Features
Helping You Sell
Chris Beytes, Ellen C. Wells & Jennifer Zurko
While the number of Spring Trials exhibitors going all out with retail-ready marketing displays has dwindled, the ones we spotted could get you sketching out new concepts for your nursery yard ASAP.
Features
Personality Plus in the Shade
Christina Salwitz
Don’t let the sun have all the fun—this shade-loving combination can shine, too.
Features
Six Steps to Next Level Retailing
John Johnston
Freshen up your facility, marketing and sales with these ideas.
Features
That New Store Smell
Ellen C. Wells
Is climbing the mountain of new construction worth the view from the top?
Features
The Multi-Channel Retailing Conundrum
Jennifer Polanz
We chatted with The Garden Corner’s Jonn Karsseboom recently about his experience selling online.
Front Lines
Bower & Branch Looking For Retailers
Jennifer Polanz
Bower & Branch kicked off its annual retailer enrollment period in July and it runs through October 31 for independent retailers and growers.
Front Lines
Farwest Lineup for Retail
Jennifer Polanz
If you’re heading to Farwest August 23-25 at the Oregon Convention Center in Portland, there are a multitude of retail-related sessions and activities to check out.
Front Lines
Handpicked for You Launches Website
Jennifer Polanz
The Handpicked for You “trustmark” program that came out of a collaboration between breeders, growers and independent retailers now has a website.
Front Lines
MGIX Expands
Jennifer Polanz
Midwest Green Industry Experience started this January as a “refreshed and redefined” version of CENTS, the Ohio Nursery & Landscape Association’s annual conference and trade show.
Front Lines
More Native Pollinator Habitats Needed
Jennifer Polanz
The USDA recently released a report taking a look at studies conducted over the last 30 years in regards to the effects of land use on pollinator health.
Front Lines
New AAS Winners for 2018
Ellen C. Wells
We are only halfway through 2017 and All-America Selections is already thinking ahead to 2018.
The Friel World
Appropriate Appropriations
John Friel
I’m perpetually impressed by green-industry ingenuity.
The Goods
The Goods
Adriana Heikkila
Abbott-IPCO Inc.; ACHLA Designs; Anamese Garden & Home; Ball FloraPlant; Bloem Living LLC; Concept Plants; Danziger “Dan” Flower Farm; Emerald Coast Growers LLC; Featherock Inc.; Griffin; Growers Supply; J. Berry Nursery; Kitchen Innovations Inc.; LFS Inc.; Ludvig Svensson Inc.; Midwest-CBK; PanAmerican Seed; Pleasant View Gardens Inc.; Sakata Seed America; Studio M; Suntory Flowers Ltd.; Syngenta Flowers LLC; Terra Nova Nurseries Inc.