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GREEN PROFIT - December 2017 Issue (Vol. 81 No. 8)
Buzz Worthy
Plants vs. Animals
Ellen C. Wells
Plants make oxygen. Animals use it.
Cover Story
Houseplants Are Hip
Ellen C. Wells
Thanks to the burgeoning rental market, a desire to nurture and just their overall fabulousness, houseplants are making a comeback.
Features
5 Tips for Courting Newbie Gardeners
Valerie Nalls
Check out ways to expand your customer base with beginner gardeners of all ages.
Features
Chatting with Laura LeBoutillier
Jennifer Polanz
Laura and Aaron LeBoutillier make up the popular Garden Answer team, creating fun and inspiring garden-related content seen on many social media platforms.
Features
Container Series: Plants Night Out
Amanda Thomsen
Snazz up containers for the New Year with this trendy concoction.
Features
Play It Safe
Jennifer Polanz
Color trends follow the general mood and the advice this year is to keep calm.
Features
Stuff We Love
Ellen C. Wells, Jennifer Polanz, Jennifer Zurko & Chris Beytes
Each year, the editors pick the products, concepts or displays that resonated. Here are our faves this year.
Features
The Meaning of Home
Bisser Georgiev
From Experiential Millennials to Silver Shoppers and renting, in this next installment of a multi-part series we look at many different takes on today’s home.
Features
Tracking Trends
Bridget Behe & Heidi Lindberg
In the final installment of our marketing series, we check out other popular retailers for ideas to keep your own store fresh.
First
The Kids Are Alright
Jennifer Polanz
These young Millennials were raised with HGTV, DIY and Food Network playing in the background, so they’re well aware of the latest trends in home and food.
Friel World
Say Something Else
John Friel
The big picture is not a selfie.
Front Lines
2018 Design Trends
Jennifer Polanz
LiveTrends CEO Bisser Georgiev, whose company is always looking for future trends, identified these areas to watch for spring and summer 2018, broken down into two categories, Slow Living and Psychotropical.
Front Lines
Avoiding Chargeback Fraud
Ellen C. Wells
If you operate an online store, keep an eye out for chargeback fraud.
Front Lines
Ernest’s Reflections
Ellen C. Wells
Back during the Cultivate’17 show in Columbus, Ohio, this past July, AmericanHort had invited renowned landscape architect and garden center designer and consultant Ernest Wertheim to share a few thoughts about his 75 years in this industry.
Front Lines
Pantone Color-Inspired Designs at AmericasMart
Jennifer Polanz
The one downfall of having our Style issue in December is it’s always to the printer before Pantone Color Institute announces its very influential Color of the Year.
Kiss My Aster
Desperate Houseplants
Amanda Thomsen
Sometimes I think we’re as much in the business of managing expectations as we are in the plant-dealing business.
Profit
Ask Bill: Give Them What They Want
Bill McCurry
Many retailers erroneously think the team will share management’s excitement about new products.
TRENDING NOW
Colonnade Planter
Bloem Living LLC
TRENDING NOW
Designer line
Root Pouch
TRENDING NOW
Lucky Star Pentas
PanAmerican Seed
TRENDING NOW
Milan Short Square Planters
Anamese Garden & Home
TRENDING NOW
Superbells Double Ruby Calibrachoa
Proven Winners LLC
TRENDING NOW
Swing Pots
A.M.A. Plastics Ltd.