COLUMNIST

Bill McCurry Columnist, Chairman - McCurry & Associates

A regular columnist for Green Profit magazine, Bill doesn't look at marketing the way everyone else does. He often takes a different slant on things, the result of standing back and throwing away preconceived notions. Bill is the author of several super business resources, including "Guerilla Marketing For The Imaging Industry," "Guerilla Managing For The Imaging Industry," "Digital Guerrilla Marketing," and the new "It's Your People ... Really! He advises forward-looking imaging concerns including retailers, manufacturers and distributors.

Recent Articles

Profit
“I Have to Have It”
Bill McCurry
Customers must understand the value when seeking rational justification for an emotional decision. What’s most critical is making sure salespeople aren’t selling to their own wallets.
Profit
Yesterday’s Wisdom is Fresh Today
Bill McCurry
Many of our challenges aren’t novel, but simply old conundrums in contemporary trappings.
Profit
You’re the Principal … Do Something!
Bill McCurry
As we talked, my wife used the word “toxic” to define two of my longest-term employees. My term was “cancerous.” We both knew a major cause of my burnout was avoiding any contact with them.
Profit
… And Goodwill to All
Bill McCurry
How often do our words and actions reflect (goodwill)?
Profit
Different Opinions, Common Goals
Bill McCurry
The NDP’s admirable new rules were negated by the law of unintended consequences.
Profit
Not Your Father’s Buying Group
Bill McCurry
My goal is to provoke you into investing a few hours in starting fresh and learning advantages of today’s buying groups.
Profit
All We Need Are a Few Good People
Bill McCurry
“Performance management is a service to employees, not a burden.”—Emily Yankush, HR Professional, Youngstown, Ohio
Profit
People Quit Bosses—Not Jobs
Bill McCurry
In hundreds of interviews for articles and books, I’ve never been told the worst job paid the least. Money’s not the motivator.
Cover Story
Operating at Peak Efficiency
Bill McCurry
Did you miss some of the new tech out there to help automate your retail and drive customer traffic and sales? Let’s run down the checklist and see how we can help.
Profit
Safety, Efficiency or Sales?
Bill McCurry
Dale saw how much cash his people deposited in the bank three times a day.
136 articles
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