COLUMNIST

Bill McCurry Columnist, Chairman - McCurry & Associates

A regular columnist for Green Profit magazine, Bill doesn't look at marketing the way everyone else does. He often takes a different slant on things, the result of standing back and throwing away preconceived notions. Bill is the author of several super business resources, including "Guerilla Marketing For The Imaging Industry," "Guerilla Managing For The Imaging Industry," "Digital Guerrilla Marketing," and the new "It's Your People ... Really! He advises forward-looking imaging concerns including retailers, manufacturers and distributors.

Recent Articles

Profit
Who Called 9-1-1?
Bill McCurry
“These windy streets tell of a different time — what got us here won’t get us there.” —From “Stop Majoring in the Minors” by Matt Greiner and the band, August Burns Red
Profit
Fake News—If Only It Were So
Bill McCurry
Those that can—do it. Those that can’t—teach it. Those that don’t understand it—regulate it.
Features
It’s Not You; It’s Technology
Bill McCurry
In Part 2 of our NRF Big Show Coverage, author Bill McCurry relates the explosion of apps to practical relevance in the garden center.
Profit
Technology vs. Human Connection
Bill McCurry
Loss Prevention experts say an “honest” person believes their thieving is justified.
Features
Ready for Technology Shifts?
Bill McCurry
In a two-part series, Green Profit columnist Bill McCurry takes a look at where retail is heading after attending the trade show and seminars at this year’s NRF 2018 Retail’s Big Show.
Profit
Getting “Woke” to Success
Bill McCurry
But we all have so much to do. We’re under so much pressure. How do we make the time?
Profit
The Right Decision
Bill McCurry
A secondary part of good decisions is focusing on how they’ll fit your overall business strategy.
Profit
You Get What You Pay For
Bill McCurry
You should be paying for their overall job, not their time on the job.
Profit
Ask Bill: Give Them What They Want
Bill McCurry
Many retailers erroneously think the team will share management’s excitement about new products.
Profit
Come, Let Us Reason Together
Bill McCurry
When is the right time to compromise and when is the right time to hold fast?
126 articles
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