COLUMNIST

Bill McCurry Columnist, Chairman - McCurry & Associates

A regular columnist for Green Profit magazine, Bill doesn't look at marketing the way everyone else does. He often takes a different slant on things, the result of standing back and throwing away preconceived notions. Bill is the author of several super business resources, including "Guerilla Marketing For The Imaging Industry," "Guerilla Managing For The Imaging Industry," "Digital Guerrilla Marketing," and the new "It's Your People ... Really! He advises forward-looking imaging concerns including retailers, manufacturers and distributors.

Recent Articles

Profit
Not Your Father’s Buying Group
Bill McCurry
My goal is to provoke you into investing a few hours in starting fresh and learning advantages of today’s buying groups.
Profit
All We Need Are a Few Good People
Bill McCurry
“Performance management is a service to employees, not a burden.”—Emily Yankush, HR Professional, Youngstown, Ohio
Profit
People Quit Bosses—Not Jobs
Bill McCurry
In hundreds of interviews for articles and books, I’ve never been told the worst job paid the least. Money’s not the motivator.
Cover Story
Operating at Peak Efficiency
Bill McCurry
Did you miss some of the new tech out there to help automate your retail and drive customer traffic and sales? Let’s run down the checklist and see how we can help.
Profit
Safety, Efficiency or Sales?
Bill McCurry
Dale saw how much cash his people deposited in the bank three times a day.
Profit
Who Called 9-1-1?
Bill McCurry
“These windy streets tell of a different time — what got us here won’t get us there.” —From “Stop Majoring in the Minors” by Matt Greiner and the band, August Burns Red
Profit
Fake News—If Only It Were So
Bill McCurry
Those that can—do it. Those that can’t—teach it. Those that don’t understand it—regulate it.
Features
It’s Not You; It’s Technology
Bill McCurry
In Part 2 of our NRF Big Show Coverage, author Bill McCurry relates the explosion of apps to practical relevance in the garden center.
Profit
Technology vs. Human Connection
Bill McCurry
Loss Prevention experts say an “honest” person believes their thieving is justified.
Features
Ready for Technology Shifts?
Bill McCurry
In a two-part series, Green Profit columnist Bill McCurry takes a look at where retail is heading after attending the trade show and seminars at this year’s NRF 2018 Retail’s Big Show.
131 articles
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