COLUMNIST

Jennifer Polanz Managing-Editor-at-Large

Managing-Editor-at-Large for Green Profit magazine and editor of the Inside Grower e-newsletter. With a Master's degree in Journalism from Ohio University, Jen has been in horticulture for over 13 years. An experienced and talented horticulture trade editor, she revels in her geekiness and loves to read, garden and watch birds in her spare time. She's also a willing participant in discussions about "Game of Thrones."

Recent Articles

Features
Origin Stories
Jennifer Polanz
Here you’ll find the backstories of how these new varieties came about, along with their superpowers.
Container Series
Jazzing Up the Container
Jennifer Polanz
Consumers are looking for more than just the plants when they enter the houseplant department—here are a few ideas that will give ’em something to smile about.
Tricks
Rockin’ the CLE
Jennifer Polanz
In July, I was a co-bus captain for the Cultivate’18 Retail Tour up near the Cleveland area. Here are just a few ideas from some of the stops we made.
Front Lines
Do You Know Your Metrics?
Jennifer Polanz
Through the new Five Numbers Project, which is available to retailers of any size (it’s not available for suppliers, though), retailers can subscribe to a service and track five numbers each month to improve profitability.
Front Lines
Customers Choose IKEA, Ace Hardware
Jennifer Polanz
In a recent consumer survey conducted by Market Force, IKEA came out on top in the home furnishings category and Ace Hardware bested everyone in the home improvement category.
Front Lines
Oregon’s Excellent Year
Jennifer Polanz
The nursery industry in Oregon experienced its second-best sales year on record in 2017, which made nursery and greenhouse crops that state’s top agricultural commodity, says the Oregon Association of Nurseries.
First
What’s New?
Jennifer Polanz
In our industry, products that are new to the customer’s eyes are what draws them through the store.
Cover Story
A Lifetime of Retail Experience
Jennifer Polanz
Amanda Bruce, this year’s Green Profit/Dümmen Orange Young Retailer Award Winner, grew up in the family business. And she wouldn’t have it any other way.
Front Lines
Ball FloraPlant’s New Website
Jennifer Polanz
Ball FloraPlant recently announced its redesigned website, www.BallFloraPlant.com.
Front Lines
Lambert’s Retail-Ready Mixes
Jennifer Polanz
Lambert Peat Moss has introduced a line of Retail-Ready Mixes for a variety of traditional and specialty crops.
616 articles
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