About Us

As competition gets stiffer and retail garden centers of all shapes and sizes look to differentiate, it's more important than ever to stay on the cutting edge of trends both inside and outside of the industry. A combined comprehensive approach to retail with “editude” (our term for fun credibility—because nobody wants to read a boring trade magazine … nor do we want to write one.), Green Profit is the only magazine that focuses on the commonalities that bind all facets of retail.

In sharing the industry’s best ideas, we bring nearly 40 years of combined editorial experience to our readers, covering plants, flowers and the people who buy them. And because “live goods sell hard goods” our editorial will always take a look at the products and supplies available to retailers.

Managing Editor Bill Calkins brings experience working in and writing about garden centers and growing operations, as well as a passion for sharing ideas and inspiring retail creativity. His enthusiasm is evident and you will certainly see him around - at trade shows, conferences, retail tours and maybe even in your garden center.

In addition to regular features based on firsthand travel and discussions with a wide array of retailers, Green Profit includes the following favorites:

Consumer Buzz . Pages of the latest trend information, outlining consumer shopping and spending habits—a compilation unique to Green Profit.

Revitalizing Retail . Putting forth attainable and persuasive merchandising and marketing tips to help you gain an advantage.

Kerry On . Industry icon Kerry Herndon offers straightforward, undiluted commentary on issues that affect horticulture.

The Friel World . John Friel brings a hilariously creative column on all things wry and garden.

Minding Your Business . Garden center business coach Pete Bottomley tackles the management issues and challenges that face our industry.

A Day in Their Shoes . It's been said, “We are retailers who just happen to own a garden center.” With this fresh approach, Bill Calkins will take a look at difference aspects of selling products and experiences, visiting and working in a variety of retail settings.