Go Big and Own It

Jennifer Polanz

It’s past pumpkin season now, but the lesson remains the same. During the tour portion of The Garden Center Group Fall Event, we visited Ruibal’s Plants of Texas nestled in scenic downtown Dallas, where they’re clearly THE place to go downtown for pumpkins. They had loads. As in truckloads.

Group Consultant Sid Raisch had talked during the conference about finding something you do well and owning it, even doubling down on it. Ruibal’s lived that message and not just with carving pumpkins—they offered all different sizes, shapes and colors. If you need stacking or white for crafts or funky pumpkins, you can find them all at Ruibal’s.

It’s a pumpkin extravaganza, and you couldn’t drive by and think any differently. What’s your product that you double down on and leave no doubt that you’re the only place to go for that one thing? GP