GREEN PROFIT - April 2018 Issue (Vol. 81 No. 12)
Buzz Worthy
Prompting the Plant Apathetic
Ellen C. Wells
The store visit becomes not about me but about someone else.
Cover Story
The Benefits of Talking About Beneficials
Jennifer Polanz
The story of beneficial insects not only makes customers feel good, it can boost sales.
Features
Death by Inventory, Part 2
Sid Raisch
The conclusion of a two-part series on managing your inventory to maximize its profitability.
Features
Do You Believe in Magic?
Katie Elzer-Peters
A dazzling display of blooms and high disease resistance are the hallmarks of Bailey Nurseries’ Magic Crape Myrtle series.
Features
Generous Warranties—Friend or Foe?
Valerie Nalls
Check out the pros and cons of providing a generous warranty. Sometimes it takes a shift in thinking to make a change.
Features
It’s Not You; It’s Technology
Bill McCurry
In Part 2 of our NRF Big Show Coverage, author Bill McCurry relates the explosion of apps to practical relevance in the garden center.
Features
Promoting Their Power
Ellen C. Wells
Reveal the superheroes in your Houseplant Department.
First
Reaping the Benefits
Jennifer Polanz
The best part is we have great things going on inside the home and outside.
Friel World
How to Bug a Gardener
John Friel
“Perishability challenges affecting viability are the greatest difficulty facing the homeowner market.” —Alison Kutz on nematodes
Front Lines
AAS Cooking Videos
Ellen C. Wells
All-America Selections and cook-storyteller Jonathan Bardzik worked together in the past to create cooking videos using AAS-winning edibles and they’ve done it again for the 2018 gardening (and cooking) season.
Front Lines
AAS Winners are The Perfect Plant
Ellen C. Wells
Folks looking for plants through The Perfect Plant will find suitable AAS winners among the plants listed that fit their criteria.
Front Lines
Are Inmates an Option?
Ellen C. Wells
Finding folks to work for agricultural and retail positions is difficult. Would you be willing to consider formerly incarcerated individuals?
Front Lines
Fresh Faces at AIB
Jennifer Polanz
America In Bloom recently announced its new board members and officers, who will help run the beautification program now in its 17th year.
Front Lines
Hosting a Flower Show
Jennifer Polanz
Hicks Nurseries in Westbury, New York, doesn’t just attend local flower shows, it hosts its own.
Front Lines
New Website for Knock Outs
Ellen C. Wells
Star Roses and Plants just launched a new version of its Knock Out Family of Roses website.
Front Lines
On the Beet Beat
Jennifer Polanz
The National Garden Bureau has declared 2018 the Year of the Beet and there’s lots for retailers to find on the website to promote these earthy veggies.
Front Lines
Pike Opening Another Store
Ellen C. Wells
Pike Nurseries announced in mid-February that they’ll be opening a new garden center in Milton, Georgia.
Kiss My Aster
Farmed Snobbery
Amanda Thomsen
Keep the Latin to yourself until you’ve listened enough to know it’s okay to whip that scorching hot knowledge out.
Profit
Technology vs. Human Connection
Bill McCurry
Loss Prevention experts say an “honest” person believes their thieving is justified.
THE GOODS
“Don’t Repot That Plant! And Other Indoor Plant Care Mistakes”
Button Street Press
THE GOODS
2018 National Hardware Show
National Hardware Show
THE GOODS
At Last Rose
Spring Meadow Nursery Inc.
THE GOODS
Daisy Bees Neoprene Step-Ins
Western Chief
THE GOODS
Decorative Rock
Z2 Manufacturing LLC
THE GOODS
Delft Flowers doormat
Entryways
THE GOODS
Happy Trails Portulaca
PanAmerican Seed
THE GOODS
Iberis Snowsation
Darwin Perennials
THE GOODS
InstantHedge
InstantHedge
THE GOODS
Leaf & Debris Tarp
DeWitt
THE GOODS
Megacopa Bacopa
Ball FloraPlant
THE GOODS
Neoregelia Merlot
Oglesby Plants International Inc.
THE GOODS
Root Cellar
Georgetown Home and Garden
THE GOODS
Savor Roasting Rosemary
Pleasant View Gardens Inc.
THE GOODS
Sierra Artisan Garden Sculptures
Featherock Inc.
THE GOODS
SproutFaster Plant Food
SproutFaster Soil Supplements
THE GOODS
Starcluster Violet Pentas
Syngenta Flowers Inc.
THE GOODS
Stoneware Vases, Natural Collection
Eve’s Garden Inc.
THE GOODS
SunBlaster LED Strip Lights
SunBlaster Holdings ULC
THE GOODS
SUPERthrive Plant Food
Plantation Products LLC
THE GOODS
Teakwood Orchid Baskets
Big Grass Living