GREEN PROFIT - May 2018 Issue (Vol. 82 No. 1)
Buzz Worthy
Leave Your Title at the Door
Ellen C. Wells
One could argue that everyone’s title should be Customer Success Representative.
Cover Story
Mo’ Money
Ellen C. Wells
Three simple ideas for increasing cash when it counts.
Features
Beat the Heat
Jennifer Polanz
When the spring baskets, containers and beds start to melt with the heat of summer, show these beauties off as easy replacements to put the sizzle back in summer.
Features
Every Second Counts
Mark Williamson
Elevate your marketing with on-hold messaging that resonate with customers.
Features
Highlights from Hobart
Chris Beytes
From tags to Tasmanian devils, Chris saw it all during his trek across the map to Tasmania, where he spoke and took in the retail sights.
Features
Make More Money with Email Marketing
Katie Elzer-Peters
Step 1? Getting started. In this issue, we’ll give you the foundation for solid email marketing and in the next we’ll refine your efforts.
Features
Wrap It Up
Diana Stoll
Position houseplants as gifts to encourage new sales.
First
Nostalgia in the Modern Day
Jennifer Polanz
I think there’s a fear that if our industry adopts too much technology, it will lose its natural appeal to customers.
Friel World
Horizons & Rear-view Mirrors
John Friel
People get offended, even outraged, when plants touted as hardy don’t answer the bell in spring.
Front Lines
GCA Tour’s Special Guest
Ellen C. Wells
If you haven’t had the pleasure of being on a tour bus with architect and industry expert Ernest Wertheim, then now is your chance.
Front Lines
New Encore Addition
Ellen C. Wells
The breeder behind the Encore line, Robert Lee of Plant Development Services Inc., has released a new variety called Autumn Bonfire.
Front Lines
The True Value/Home & Garden Showplace Deal
Ellen C. Wells
Two weeks ago, it was announced that a D.C.-based private equity firm had agreed to take the majority stake in True Value.
Front Lines
What Homeowners Want
Jennifer Polanz
The American Society of Landscape Architects (ASLA) asked their membership what’s trending in the 2018 Residential Landscape Trends Survey.
Front Lines
What’s a Tree-osk?
Ellen C. Wells
Why, it’s a kiosk for trees, of course!
Kiss My Aster
I Don’t Work Here … Do You?
Amanda Thomsen
Many customers are there solely for the individual time and attention they receive.
Profit
Fake News—If Only It Were So
Bill McCurry
Those that can—do it. Those that can’t—teach it. Those that don’t understand it—regulate it.
THE GOODS
All Dressed Up Grandiflora
Weeks Roses
THE GOODS
Artemisia mauiensis Makana Silver
Terra Nova Nurseries Inc.
THE GOODS
Bellingham Nitrile Palm Bamboo Gardener gloves
LFS Glove
THE GOODS
Bloomin’ Easy Lavalamp Moonrock Hydrangea
Van Belle Nursery Inc.
THE GOODS
Burpee’s Fresh Flavors herb collection
Burpee
THE GOODS
Cabriolet Cart 160
Orlandelli Group LLC
THE GOODS
Coiled Rim Planter
Anamese Garden & Home
THE GOODS
Delta Strawberry Shortcake Mix
Griffin
THE GOODS
Empress Sun Verbena series
Dümmen Orange
THE GOODS
Gypsy White Gypsophila Improved
Sakata Seed America Inc.
THE GOODS
How to Window Box: Small-Space Plants to Grow Indoors or Out
The Horticult
THE GOODS
Keepsake Plants Tradewinds Hibiscus
Aris Horticulture Inc.
THE GOODS
Miscanthus Little Miss
Emerald Coast Growers LLC
THE GOODS
MR6442AX IP 4MP dome camera
LILIN Americas
THE GOODS
Potwheelz Garden Dollies
Global Energy Specialists
THE GOODS
Pro-Series Self Watering Hanging Basket
EarthPlanter
THE GOODS
RootSmart
A.M.A. Plastics Ltd.
THE GOODS
Rudbeckia hirta SmileyZ Series
Plants Nouveau LLC
THE GOODS
Sierra Artisan Mini Planters
Featherock Inc.
THE GOODS
Soiree Catharanthu
Suntory Flowers Ltd.
THE GOODS
Sunfinity Sunflower
Syngenta Flowers
THE GOODS
Tattoo Vinca Series
PanAmerican Seed
THE GOODS
Tuxedo Hydrangeas
Anthony Tesselaar Plants