GREEN PROFIT - June 2018 Issue (Vol. 82 No. 2)
Buzz Worthy
What Keeps You Up at Night?
Ellen C. Wells
If you are tossing and turning or find your mind preoccupied, it is likely concerning something you care about to your core.
Cover Story
Sitting on Inventory
Allison Westbrook
Looking for strategies and trends to up your outdoor furniture game? Look no further.
Features
Brighten Up the Night
Jennifer Polanz
Illuminate customers with new lighting options.
Features
Going Vertical
Ellen C. Wells
Inspiration for creating a lush and jungly display.
Features
Own Your Message
Katie Elzer-Peters
In Part 2 of our series on email marketing, we define and refine the message for maximum impact.
Features
Reeling In the Non-Gardeners
Ellen C. Wells
Find out how our 2018 Green Profit/Dümmen Orange Young Retailer finalists plan to attract the self-professed "non-gardener."
First
The Perfect Storm
Jennifer Polanz
We have to get serious about offering real incentives that will attract real talent.
Friel World
Dancin’ With Darwin
John Friel
In this tango of trees and megafauna, which partner is still dancing?
Front Lines
Earth Alive Enters U.S. Market
Jennifer Polanz
Canada-based Earth Alive Clean Technologies Inc., is entering the U.S. market to sell its Soil Activator product to consumers.
Front Lines
Garden Grants Available
Ellen C. Wells
The National Garden Bureau is once again promoting the healing powers of plant-human interactions by offering grant monies to therapeutic gardens.
Front Lines
GlobalShop to Co-Locate Next Year
Jennifer Polanz
The already rather large GlobalShop trade show for retail design, technology and in-store marketing is now getting even bigger.
Front Lines
Guess Who’s 80?
Ellen C. Wells
Whether you’re a person, a company or even a tree, 80 years is a long time to be around. Hiawatha Evergreens can count themselves among those who have reached that milestone.
Front Lines
New Museum Collection at AmericasMart
Jennifer Polanz
The Museum Store Association and AmericasMart are teaming up to bring a new, curated merchandise collection to this summer’s International Gift & Home Furnishings Market July 10-16 in Atlanta.
Front Lines
Proven Winners’ New Succulents
Ellen C. Wells
Just when you thought succulents couldn’t come in any more colors, shapes and combinations, Proven Winners comes out with a new line of them—many of which have not been available in commercial quantities in North America until now.
Kiss My Aster
40 Open Questions to Ask Customers
Amanda Thomsen
You want to always ask questions that give you detailed information or that at least lead you closer to knowing what question you’ll ask next.
Profit
Who Called 9-1-1?
Bill McCurry
“These windy streets tell of a different time — what got us here won’t get us there.” —From “Stop Majoring in the Minors” by Matt Greiner and the band, August Burns Red
THE GOODS
Ahvonne the Wedding Fairy
Georgetown Home and Garden
THE GOODS
Bengal White Gerbera
Syngenta Flowers
THE GOODS
Chrysal Alesco
Chrysal
THE GOODS
City Lights Dahlia Series
Selecta One
THE GOODS
ColorStorm Premium Rubber Hose
Dramm Corporation
THE GOODS
Coral Creations
Pleasant View Gardens Inc.
THE GOODS
Cup of Cheer
The Hiawatha Corporation
THE GOODS
Endless Summer BloomStruck Hydrangea
Bailey Nurseries Inc.
THE GOODS
Globo Hanging Chair
Byer of Maine
THE GOODS
Homespun Family Christmas Art Pole
Studio M
THE GOODS
Lady’s Head Planter
Designer Stone Inc.
THE GOODS
Pacifica Collection
O. W. Lee Co. Inc.
THE GOODS
Pineapple Mini Chime
Bottle Benders Inc.
THE GOODS
Professional Organic All Purpose Mix
Lambert Peat Moss Inc.
THE GOODS
Proven Winners ColorChoice Fine Line Rhamnus
Spring Meadow Nursery Inc.
THE GOODS
Rekindled Ready-To-Go Containers
Proven Winners LLC
THE GOODS
Sloggers Spring Surprise
Sloggers
THE GOODS
Sunflower SunBuzz
PanAmerican Seed