GREEN PROFIT - July 2018 Issue (Vol. 82 No. 3)
Buzz Worthy
Soaking in the Benjamins
Ellen C. Wells
But the more I have of it, the more good I can do.
Cover Story
Operating at Peak Efficiency
Bill McCurry
Did you miss some of the new tech out there to help automate your retail and drive customer traffic and sales? Let’s run down the checklist and see how we can help.
Features
Consistent, Cohesive & Focused
Katie Elzer-Peters
Here’s how to squeeze all you can out of your marketing, advertising and public relations dollars.
Features
Learn Not to Burn
John Johnston
Solving summer problems for consumers can add up to big sales.
Features
Spring Trials: Whatcha Got for Us Now?
Ellen C. Wells, Jennifer Zurko & Chris Beytes
The 2018 California Spring Trials impressed us with new plants that are sure to reel in customers at retail.
Features
The Moment of Relevance
Bisser Georgiev
It’s the interception point of inspiration, emotion and availability. In Part 1 of this two-part piece, we take a look why this changes retail (and your sales strategies).
First
The Benefit of Mistakes
Jennifer Polanz
Once you’ve determined what’s wrong, the challenge is often fixing it without impacting what’s right; the two can be inextricably linked.
Friel World
Brand Unconsciousness
John Friel
Last month I visited several retailers, chains and independents … branded plants outnumbered non-branded by a landslide.
Front Lines
Bower & Branch Buys Plantfast
Ellen C. Wells
Bower & Branch acquired a mobile commerce company in mid-May and not just any mobile commerce company, either. This one, called Plantfast, was founded by Jon Ewing, a veteran of the nursery and landscape trade known for creating innovations that propel the industry forward.
Front Lines
ICE Raids Corso’s
Ellen C. Wells
Immigration and Customs Enforcement (ICE) agents raided northern Ohio garden center and nursery Corso’s Flower & Garden Center on a Tuesday morning in June, arresting 114 workers.
Front Lines
IGC Show: Something for Every Retailer
Jennifer Polanz
We received word in June that exhibitor space for this year’s IGC Show at Navy Pier in Chicago has been filled, including the new vendor segment.
Front Lines
Knupper Nursery Closing
Ellen C. Wells
Knupper Nursery, a landmark business in Palatine, Illinois, is closing after 88 years.
Kiss My Aster
Some Like It Hot (But I Doubt They Meant THIS Hot)
Amanda Thomsen
I’d pay twice for a roaming vendor to hit me up (with a cool drink) when I’m cruising the scented geranium display.
Profit
Safety, Efficiency or Sales?
Bill McCurry
Dale saw how much cash his people deposited in the bank three times a day.
THE GOODS
"Houseplants"
The Quarto Group Inc.
THE GOODS
Black Gold N&O Raised Bed & Potting Mix
Sun Gro Horticulture
THE GOODS
Cadet Verbena
Ball FloraPlant
THE GOODS
Coppertop Viburnum
Southern Living Plant Collection
THE GOODS
Dog Rocks
Dog Rocks USA
THE GOODS
Dressy Pots
Garden Things
THE GOODS
Drip Irrigation System
Growers Supply
THE GOODS
Farmhouse Tin Trough
ArizonaEast LLC
THE GOODS
Garden Product Combo Counter Caddy
Botanical Interests Inc.
THE GOODS
Geum Tempo Yellow
Terra Nova Nurseries Inc.
THE GOODS
Glamouflage Petunia
Hort Couture
THE GOODS
Hydrangea Kanmara
Ball Ingenuity
THE GOODS
Kew Long Tom Pots
Botanical Collections
THE GOODS
Kor-ten Steel Pots
Anamese Garden & Home
THE GOODS
Luci Pro Outdoor 2.0
MPOWERD Inc.
THE GOODS
Plant Sprout Pencils
Sprout World
THE GOODS
Pollinator Push Gardens
Modern Sprout
THE GOODS
RocketLiners
Van Belle Nursery Inc.
THE GOODS
Screened Pumice Rock
Featherock Inc.
THE GOODS
Smart Garden 9
Click and Grow LLC
THE GOODS
Terrarium
Bloem LLC
THE GOODS
Vapur Anti-Bottle
Vapur