Skip to content
opens in a new window
GREEN PROFIT - June 2017 Issue (Vol. 81 No. 2)
Columns
Living Life Outdoors
Jennifer Polanz
People love to dream about their outdoor spaces.
Columns
Outdoor Ruminations
Amanda Thomsen
Everybody deserves an outdoor room; we’re just the people to make that happen.
Columns
Red Mulch Regret
Ellen C. Wells
I’m judgy. It’s horrible, I know.
Consumer Buzz
Amazon is at it Again
Ann-Marie Vazzano
Always innovating, Amazon has won a new patent, according to technology news site Recode.
Consumer Buzz
Breaking Down Facebook Interaction
Ann-Marie Vazzano
More than half (54.6%) of Facebook users don’t mind ads, according to a recent survey.
Consumer Buzz
Buying from Bots
Ann-Marie Vazzano
More retailers are relying on artificial intelligence to interact with shoppers, but many consumers are still skeptical.
Consumer Buzz
Cash Back is King
Ann-Marie Vazzano
Cash back incentives strongly influence purchase decisions, according to a recent study from RetailMeNot.
Consumer Buzz
Fill ’Er Up
Ann-Marie Vazzano
Consumers won’t cut back on driving until gas prices reach $3.37 per gallon.
Consumer Buzz
Getting Consumers to Tell All
Ann-Marie Vazzano
When it comes to sharing personal data, consumers will spill the beans if it means they can get financial incentives or resolve customer service issues.
Consumer Buzz
How Do Millennials Shop?
Ann-Marie Vazzano
Millennials shop more in-store than they do online.
Consumer Buzz
Millennials Movin’ on Up
Ann-Marie Vazzano
According to recent research from Bain & Company and Farfetch, by 2025, Millennials will make up 40% of personal luxury purchases globally.
Consumer Buzz
Most Consumers Split Shop
Ann-Marie Vazzano
Direct marketing company SKUlocal recently set out to see how many consumers split shop (buy everyday goods at multiple stores) and why they do it.
Consumer Buzz
Move Over, Personal Stylists
Ann-Marie Vazzano
Could Google’s new “style ideas” function be the last nail in the coffin for shopping malls?
Consumer Buzz
Online Shopping: Milliseconds Matter
Ann-Marie Vazzano
Half of shoppers browse products on their phones, but only 20% actually complete purchases on their devices.
Consumer Buzz
Small Businesses on Social Media
Ann-Marie Vazzano
Nearly a quarter of small businesses don’t have a social media presence.
Consumer Buzz
Social Listening
Ann-Marie Vazzano
Social listening—or “collecting social data by monitoring terms, names and products associated with your brand or industry,” has many benefits.
Cover Story
Punching Up Patios & Porches
Katie Elzer-Peters
Help customers make phenomenal plant choices for their outdoor spaces.
Features
Improving the Ambience
Jennifer Polanz
Fun touches of lighting can help create a whimsical mood in the garden and in the outdoor room.
Features
Succulent Tapestry
Rita Randolph
When it comes to succulents … more is better!
Features
The Sweet Smell of Success
Randall D. Schultz
10 tips for selling more roses.
Features
Tricks: Houston Enchantment
Jennifer Zurko
A quick trip to the great state of Texas offered us a chance to make a stop at Enchanted Gardens, one of the garden center locations owned by Joey Lenderman and his family.
Features
Young Retailer Award: Diversify or Disrupt
Ellen C. Wells
We asked the three nominees for our 2017 Green Profit/Dümmen Orange Young Retailer Award which option they prefer: diversifying or disrupting the industry. Here’s what they chose.
Front Lines
#Garden4Wildlife
Jennifer Polanz
GrowIt!, the social network for gardeners, wants users to think about the wildlife when they’re gardening.
Front Lines
Another No-Brainer Moneymaker
Ellen C. Wells
About a month ago, I had some really fun conversations with industry folks about their go-to methods for making money.
Front Lines
Aquascape Inc. = Healthy Company
Jennifer Polanz
Aquascape Inc. is one of 156 companies around the country receiving the designation of Healthiest Companies in America by Interactive Health.
Front Lines
Consumers Want to Help Pollinators
Hyak Khachatryan
University of Florida Researcher Hayk Khachatryan recently reached out to Ellen Wells about a study done in conjunction with several other university researchers looking at consumer perceptions related to pollinator-friendly plants.
Front Lines
IGCA Canada
Ellen C. Wells
If you’re a leading retail garden center in Australia or Austria, Japan or Germany—or even in the good ol’ USA—your garden center association belong to the IGCA.
Front Lines
Jim Zampini Passes
Jennifer Polanz
The industry lost an advocate and friend in long-time Ohio nurseryman Jim Zampini, who passed away at his home in April at the age of 85.
Front Lines
News from Bower & Branch
Ellen C. Wells
There are two bits of news this month out of Bower & Branch, the e-commerce brand for garden centers that sell online and in store.
Profit Planet
It’s Not Apathy—It’s Unprofessionalism
Bill McCurry
Consider role-playing with your team about different ways to ask a customer to wait.
The Friel World
Enlightened Lighting and Dry MOATS
John Friel
Outdoor rooms are more about wanting than needing.
The Goods
The Goods
Adriana Heikkila
ACHLA Designs; Anamese Garden & Home; Ball FloraPlant; BioSafe Systems LLC; Botanical Interests Inc.; Bottle Benders Inc.; Donahue’s Clematis Specialists; Ernst Benary of America Inc.; Georgetown Home and Garden; Hormex; J. Berry Nursery; JRM Chemical Inc.; LFS Glove; MasterTag; PanAmerican Seed; Plants Nouveau LLC; Pleasant View Gardens; Rapid Garden POS; SPI Home; The Little Burros; Ultimate Source; World’s Coolest Rain Gauge Co.; Van Belle Nursery Inc.