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GREEN PROFIT - June 2019 Issue (Vol. 83 No. 2)
Buzz Worthy
Thank You for Your (Customer) Service
Ellen C. Wells
What all good customer service has in common is an origin of honesty.
Cover Story
Creating Awe in the Outdoor Room
Ellen C. Wells
Like the perfect necklace with that little black dress, plants add a finishing touch to an outdoor space.
Features
Death by Marketing
Sid Raisch
Marketing isn’t just the material you print or post—it’s everything that brings customers in and keeps them coming back. Here’s a primer to make spring (and beyond) even better.
Features
Eyes on the Prize
Jennifer Polanz
Read essays from this year’s Green Profit/RBI Young Retailer Award nominees to see how they juggle the day-to-day business while keeping an eye on the future.
Features
Grillmaster Level: Expert
Jennifer Polanz
Lots of retailers are carrying unique and high-end grills and fire-cooking options to entice customers in the spring. From high-tech to futuristic and fan favorites, here are a few more to consider.
Features
Launching Careers
Ronda Payne
For more than a decade, Cape Abilities Farm in Cape Cod, Massachusetts, has been growing produce, selling gardening supplies and enriching lives.
First
Capitalizing on the Moment
Jennifer Polanz
Turns out all this hand-wringing over how to attract Millennials may have been premature.
Friel World
Ferns & Terns
John Friel
We green industry types are prone to a benign occupational hazard: wherever we are, we ogle the local flora, in nature or in pots with price tags.
Front Lines
Let’s Talk Gen Z …
Ellen C. Wells
While you think you’re in the clear because you figured out your Millennial workforce, it’s time to consider how Gen Z is unique and different.
Front Lines
LiveTrends Buys Plant Marketing
Chris Beytes & Ellen C. Wells
LiveTrends recently announced the purchase of a 20-acre, Mt. Dora, Florida-based foliage nursery called Plant Marketing.
Front Lines
Succulent Drop
Ellen C. Wells
Proven Winners is teaming up with the Collegiate Plant Initiative (CPI) for the second year to provide 6,000 pots of Lemon Coral Sedum—its Annual of the Year—as giveaways for CPI’s Plant Drops.
Front Lines
Too Poor to Keep … Too Good to Fire
Bill McCurry
Let’s get it clear—employees should fire themselves. It’s their decision to do or not do what you ask.
Kiss My Aster
Strike Up the Band, the Millennials are Here!
Amanda Thomsen
They want to do right by the patch of Earth they just bought.
TRENDING NOW
Back Yard Adventure
Storey Publishing
TRENDING NOW
Bloomables
Star Roses and Plants
TRENDING NOW
Ceramic Classic Pots
Evergreen Information Technology (Shanghai) Co. Ltd.
TRENDING NOW
Coco-Fiber Basket
Glenhaven Home & Holiday
TRENDING NOW
Cora XDR Vinca POP Material
Syngenta Flowers LLC
TRENDING NOW
Cultivate’19
AmericanHort
TRENDING NOW
Dirt Laser Series Pressure Washers
Pressure-Pro Inc.
TRENDING NOW
Endless Summer Summer Crush Hydrangea
Bailey Nurseries Inc.
TRENDING NOW
EnduraScape Verbena
Ball FloraPlant
TRENDING NOW
Evolution Fiesta Coneflower
Monrovia Nursery Company
TRENDING NOW
Fir Needle Candles
Bedrock Tree Farm Fir Needle Products
TRENDING NOW
Fresh Holiday Vine Wreath
The Hiawatha Corporation
TRENDING NOW
Jolly Ollie
LiveTrends Design Group LLC
TRENDING NOW
Kawaii Red Shades Soiree Catharanthus
Suntory Flowers Ltd.
TRENDING NOW
Key Hiding Stones
Funky Rock Designs LLC
TRENDING NOW
Liquid Crab and Lobster Shell
Neptune’s Harvest
TRENDING NOW
LOFT Watering Cans and Sprayers
Orinokia Inc.
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Maine Craft Ale Grille Sauce
Stonewall Kitchen
TRENDING NOW
Patio Hose Kit
Fitt Flow Inc.
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Premium Black Oil Sunflower Birdseed
Prairie Melody Birdseed
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Pro Garden Rake
Fiskars Brands Inc.
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Rockin’ Dianthus
Kieft Seed
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Standard Model Wheelbarrow
Miracle Wheelbarrows LLC