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GREEN PROFIT - February 2021 Issue (Vol. 84 No. 10)
Buzz Worthy
What Did Mom Used to Do?
Ellen C. Wells
Making a change doesn’t have to be toward something more complex.
Cover Story
Hanging Around the Home
Jennifer Polanz
Check out these hanging baskets for all types of uses.
Features
After the “Year Like No Other”
Ian Baldwin & The 5 Numbers Project Team
Using 2020 data to spot trends and thrive in 2021.
Features
Hire Employees, Don’t Adopt Them
Bill McCurry
Going through the difficult work of enforcing firm, but fair, rules for everyone pays off in the long run.
Features
Supply & Demand
Jennifer Polanz
Containers of all kinds are in high demand this spring. Here are a few thoughts on how to make the most of your sales.
Features
The Best Containers for Edibles
Ellen C. Wells
A pot roundup prior to the spring fruits and veggies rush.
Features
The Profitability Puzzle
Ann-Marie Vazzano
In 2021, we’ll profile a different Garden Center Group Best Practices retailer each month. These retailers achieved profits of 10% or greater. This month: Watters Garden Center in Prescott, Arizona.
Features
Welcome the Newbies
Bill Calkins
With a new crop of plant buyers hooked and looking for more, it’s on us to inspire creativity and success.
Features
What a Year
Jennifer Polanz
For nearly 40 years, the Year Of program has highlighted a variety of easy-to-grow plant classes to generate increased interest in gardening.
First
What Your Pots Say About You
Jennifer Polanz
You can learn a lot about a person by looking at their container collection.
Friel World
Why, I Oughta …
John Friel
It’s useful to put numbers on intangibles, but anyone who’s manned a booth knows you can’t quantify everything.
Front Lines
A Window Into 2020 Plant Purchases
Ellen C. Wells
The survey, “Plant Love: Exploring Plant Purchasing Habits and Plant Care in 2020,” was conducted by, of all businesses, a window treatment company by the name of Stoneside.
Front Lines
Al’s Flower Pouch New Website
Jennifer Polanz
Al’s Flower Pouch recently launched a new website, looking to inspire home gardeners and the green industry to get creative with its products.
Front Lines
Burpee’s New Trend Forecast
Jennifer Polanz
Green industry members looking for a crystal ball peek into what 2021 will bring now have another tool at their disposal.
Front Lines
For Those First-Time Gardeners
Ellen C. Wells
A new book on veggie gardening is coming out this month that customers could really dig.
Front Lines
ICYMI: PVG’s Virtual Market Series
Ellen C. Wells
Sticking with a running theme of virtual events, the folks at Pleasant View Gardens announced they’ll be hosting a year-long series of virtual events in 2021.
Front Lines
Interest Grows In Benefits
Ellen C. Wells
According to benefits provider Unum in a recent HR Executive piece, COVID-19’s impact is prompting more employees to engage with the process, paying closer attention to what their choices are and taking the whole process more seriously.
Front Lines
LEGO Goes Botanical
Ellen C. Wells
In December, though oddly after Christmas, LEGO introduced new hort-based sets.
Front Lines
Looking to Grow Your E-Commerce Game?
Ellen C. Wells
The E-Commerce Mastery Series promises to take you from zero knowledge on the topic to getting open online and in a successful way.
Front Lines
Plant Power Pledge
Jennifer Polanz
Seed Your Future, the organization designated to promote horticulture and inspire young people to pursue hort careers, has proclaimed 2021 the “Year of Plant Power.”
Guest Column
Reaching Back & Reaching Forward
Lindsay Squires
We’d been seeking to define our value to our customer, yet our customer defined our value to us.
Profit
Sometimes It Takes a Group …
Bill McCurry
Industry experts and successful retailers may not give you the love family advisers do, but they present the real world you live in, not the way you’d like the world to be.
TRENDING NOW
AquaGarden Mini Pond Kit
Aquascape Inc.
TRENDING NOW
Benchmaster Plant Hanger Plus Display System
SPC Retail
TRENDING NOW
Black Gold Natural & Organic Flower & Vegetable Soil
Sun Gro Horticulture
TRENDING NOW
Blueberry Kiss Soiree Kawaii Catharanthus
Suntory Flowers Ltd.
TRENDING NOW
Brunn
LiveTrends Design Group LLC
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Calibrachoa Cabaret
Ball FloraPlant
TRENDING NOW
Emerald Queen Ferns
Aris Horticulture Inc.
TRENDING NOW
Essential Oil Towelettes
Herban Essentials
TRENDING NOW
Fire Light Tidbit dwarf H. paniculata
Spring Meadow Nursery Inc.
TRENDING NOW
Growhouse
Modern Sprout
TRENDING NOW
Lavandula intermedia Sensational!
Concept Plants
TRENDING NOW
Little Spark Spirea
Bailey Nurseries Inc.
TRENDING NOW
One Touch Revolution Spray Gun
Dramm Corporation
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Outscape Low
The Original Muck Boot Company
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Shock Wave Purple Tie Dye
PanAmerican Seed
TRENDING NOW
SK Pottery Natural Collection Display
TDI Brands
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Skye Daylily Series
Monrovia Nursery Company
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Spot On Pulmonaria
Walters Gardens Inc.
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SSE Seed Rack Program
Seed Savers Exchange
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SureFire Pro Traps
Gonzo
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Sweet Caroline Medusa Green Ipomoea
Pleasant View Gardens Inc.
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Terra Fina Collection
Big Grass Living
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Tiny Plants: Discover the Joys of Growing and Collecting Itty Bitty Houseplants
Halleck Horticultural LLC