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GREEN PROFIT - February 2022 Issue (Vol. 85 No. 10)
Cover Story
Making a Statement
Jennifer Polanz
Whether it’s indoors or outdoors, customers are looking for the right containers to decorate their spaces. Here’s what’s trending and how you can nudge those sales upward.
Features
“Put It With the Product”
Chris Beytes
Sure, plants are the sexy, colorful part of the garden center business. But when it comes to making money and helping ensure your customers are successful gardeners, take the next five minutes to give some consideration to how you’re selling your least sexy product: potting mix.
Features
Fill Those Pots!
Jennifer Polanz
OK, we told you about the pots—now let’s fill ’em with beautiful new mixes for Spring 2022.
Features
From Near and Far
Bill McCurry
There’s more to The Watering Can’s story to tell, like how they sell cut flowers, plants and gifts to drive local loyalty, as well as attract customers that come from hours away.
Features
Search: Local Garden Center Near Me
Wendy Komancheck
What you need to know about Google My Business and how it can drive traffic to your garden center.
Features
The Indoor Plant Sales Trend
Ellen C. Wells
Are foliage sales waning? Read what the experts have to say.
First
A Real Opportunity
Jennifer Polanz
“We are trying to make outdoor spaces super comfortable so we can work outside, entertain outside and have more space. Be home, but feel like we’re getting away” —Landscape Architect Jack Barnwell
Friel World
Southbound
John Friel
No one in the green industry can escape horticulture while traveling.
Front Lines
A New Superstar in Endless Summer
Jennifer Polanz
Bailey, the fine folks who brought the mega-hit Endless Summer brand of hydrangeas to market, is adding a new superstar to the lineup: Pop Star Hydrangea.
Front Lines
George Ball on the Gardening Boom
Chris Beytes
Anna Ball’s brother George, Chairman of W. Atlee Burpee in Warminster, Pennsylvania, wrote an editorial in the January 4 edition of The Wall Street Journal.
Front Lines
Houseplant Survey Results
Ellen C. Wells
If you missed the December 9 webinar revealing the results of the Floral Marketing Fund’s Consumer Houseplant Purchasing Study, I have two good-news items for you.
Front Lines
It’s That Time Again!
Ellen C. Wells
I don’t believe I’ve mentioned the 2022 edition of the Green Profit/The Garden Center Group Young Retailer Award is happening once again.
Front Lines
Light It Up
Jennifer Polanz
In talking with freelancer extraordinaire Katie Elzer-Peters, who also has her finger on the pulse of what’s trending, she told me neon (looking) lights and mirrors are hot at retail.
Front Lines
Pets On The Payroll
Jennifer Polanz
We’re starting a fun new segment in Green Profit highlighting your furry (or maybe not-so-furry) retail employees: your pets! Everyone loves seeing pets in the garden center, so share with us your MVPs of the non-human variety. Make sure you tell us why they’re important to the operation, too. Are they greeters? Pest control? Stress relief for your staff?
Front Lines
Proven Winners Adds IGC Support
Jennifer Polanz
Plant brand Proven Winners recently announced some personnel changes designed to offer independent garden centers even more support.
Front Lines
Raised Beds for Newbies
Jennifer Polanz
A new book introduces the concept of raised bed gardening for beginners.
Front Lines
Thinking About Taking Digital Payments?
Ellen C. Wells
If you’re considering accepting digital payments via third-party providers such as Zelle, Venmo and the like, here’s some news you should know.
Kiss My Aster
Amanda Spouts Unpopular Opinions
Amanda Thomsen
I’m into the idea of buy-back programs for pots, garden ornaments and outdoor furniture. So it’d go like this: You’d have to set up some parameters—for instance, only doing buy-backs on Monday mornings or you’d have to be emailed photos first. But the gist is to bring in some unusual, affordable pieces that younger gardeners could afford to opt into.
Profit
The Boss I Want to Work For
Bill McCurry
The younger generation plainly understands not every job fits every person, so the sooner you find what fits you, the better off you and your boss are.
TRENDING NOW
Al’s Flower Pouch
A.M.A. Horticulture Inc.
TRENDING NOW
All Purpose Potting Mix
Lambert Peat Moss
TRENDING NOW
Amaranth Vase
Amaranth Vase Company
TRENDING NOW
Artemisia SunFern
Darwin Perennials
TRENDING NOW
BioPax
The HC Companies
TRENDING NOW
Black Gold Natural & Organic Flower & Vegetable Soil
Sun Gro Horticulture
TRENDING NOW
ColorStorm Standard Soaker Hose
Dramm Corporation
TRENDING NOW
Culinary Classics Bottle Garden Kit
Urban Leaf
TRENDING NOW
Diamond 10-in. Hanging Baskets
East Jordan Plastics Inc.
TRENDING NOW
Fabric Bag Assortments
Root Pouch
TRENDING NOW
Fiddle Leaf Fig Soil
Perfect Plants
TRENDING NOW
Gobi & Dune Planters
Big Grass Living
TRENDING NOW
Hollywood Hibiscus Earth Angel
J. Berry Nursery
TRENDING NOW
Liscio Square
Anamese Garden and Home
TRENDING NOW
Mandala Series Kalanchoe
Selecta One
TRENDING NOW
RETRO Botanica
Pacific Home and Garden
TRENDING NOW
Schizachyrium scoparium Shining Star
Emerald Coast Growers LLC
TRENDING NOW
Soil Moist Granules
JRM Chemical Inc.
TRENDING NOW
Sonnet Hanging Basket
LiveTrends Design Group LLC
TRENDING NOW
Stonington Blend Organic & Natural Grower’s Mix
Coast of Maine
TRENDING NOW
Tall Guy Arborvitae
Bailey Nurseries Inc.
TRENDING NOW
Volcanic on Milky Blue AquaPot
Proven Winners LLC