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GREEN PROFIT - October 2017 Issue (Vol. 81 No. 6)
Buzz Worthy
What’s Got Me Feeling Optimistic
Ellen C. Wells
Well, what do you know—plants dying is acceptable!
Cover Story
The Death of Discounts
Sid Raisch
Don’t let discounts haunt you this fall—here’s how to get rid of them and start fresh.
Features
A Ground-Level View
Katie Elzer-Peters
Garden communicators are the ones influencing consumers on the hottest new plants. Here are which ones left them in a tizzy after this year’s GWA conference.
Features
Allied Forces
Beth Engle
How to use partnerships to grow your customer base, your knowledge and your network.
Features
Appealing to Foodies
Bridget Behe & Heidi Lindberg
Edibles are still a fast-growing segment of the garden market. In the second installment of our four-part marketing series, we look at how to appeal to those who want to grow their own food.
Features
Product-a-palooza
Jennifer Polanz
If you want new products, we’ve got a whole Navy Pier-docked boat-load of ’em, thanks to this year’s IGC Show in Chicago.
First
Thriving, Not Surviving
Jennifer Polanz
In short, people are willing to pay for what they think is important.
Friel World
Mapping the Garden Genome
John Friel
We need those blanks that only we get to fill in.
Front Lines
Garden Answer Tops 2M Followers
Jennifer Polanz
It’s pretty difficult to collect 2 million of anything, but the dynamic duo at Garden Answer (Laura and Aaron LeBoutillier) have amassed 2 million followers on Facebook with their fun and down-to-earth approach to how-to gardening videos.
Front Lines
Hort Couture, Post Raker
Chris Beytes
Coming with the announcement that C. Raker & Sons has been sold to Indiana grower Roberta’s Unique Gardens is the confirmation that the Hort Couture partnership was NOT part of the deal.
Front Lines
Houston-Area Report
Ellen C. Wells
At the beginning of September, we checked in on garden centers in and around the Houston area.
Front Lines
Let’s Hear It for the Bathroom!
Ellen C. Wells
The 7th Annual GCA Best Garden Center Bathroom Awards were given out at last month’s IGC Show in Chicago.
Front Lines
LiveTrends Breaks Top 500
Ellen C. Wells
LiveTrends came in at Number 256 in this year’s edition of the Inc. 5,000, the magazine’s annual listing of the 5,000 fastest-growing private companies in America.
Front Lines
New Addition to Tradewinds Series
Jennifer Polanz
The newest potted addition to the Keepsake Plants line from Aris Horticulture is Tradewinds Hibiscus Ivory Wind.
Kiss My Aster
Again with the Fairy Gardening
Amanda Thomsen
Miniature gardens aren’t a Band-Aid; do the work.
Profit
What is “Minimum” Wage?
Bill McCurry
The fear of failure was stronger than the appeal of success.
Tricks
Behold, the Power of Printing
Ellen C. Wells
In July we visited Wilson’s Garden Center in Newark, Ohio, one of three stops on Cultivate’17’s Garden Retail Tour.
TRENDING NOW
Ailment Field Charts
Darwin’s Garden
TRENDING NOW
Al’s Flower Pouch Thirst Quencher
A.M.A. Plastics Ltd.
TRENDING NOW
Autumn Bonfire Rhododendron Robleza
Plant Development Services Inc.
TRENDING NOW
Biological Soil & Plant Stimulant
Soil Diva
TRENDING NOW
Color Me Kit
Triumph Plant Co.
TRENDING NOW
Emerald Empire Crapemyrtle Collection
J Berry Nursery
TRENDING NOW
Foodie Fresh Collection
Burpee
TRENDING NOW
Garden Renovation Book
Bobbie’s Green Thumb
TRENDING NOW
Lavalamp Candelabra Hydrangea
Van Belle Nursery Inc.
TRENDING NOW
LED Landscape Path Lights
WAC Landscape Lighting
TRENDING NOW
Mini Blob Planters
Georgetown Home and Garden
TRENDING NOW
Nature Creations’ Birdhouse Line
Nature Creations
TRENDING NOW
New Mime Stock Series
Sakata Seed America Inc.
TRENDING NOW
Peeping Cats Doormat
Entryways USA
TRENDING NOW
Peter Rabbit’s Secret Garden
Ultimate Source LLC
TRENDING NOW
Portulaca Pazzaz Nano Series
Danziger “Dan” Flower Farm
TRENDING NOW
Princettia Pure White Euphorbia
Suntory Flowers Ltd.
TRENDING NOW
Retain Substrate Enhancer
RainSoil
TRENDING NOW
Solar Glass Mushrooms
Gardener's Supply Co.
TRENDING NOW
Supertunia Lovie Dovie Petunia
Proven Winners LLC
TRENDING NOW
The Mid-Atlantic Nursery Trade Show (MANTS)
MANTS
TRENDING NOW
The Mountain Frost Collection
Darwin Perennials
TRENDING NOW
Vortex Kinetic Stake
Regal Art & Gift