Green Profit

March 2023 Issue

Vol. 86 No. 11

See the Digital Edition

This Month ...

Marketing Plants to Engage the Conscientious Consumer

by Alicia l. Rihn, Melinda j. Knuth, Bridget k. Behe & Charles R. Hall

NEWSLETTERS

Read and subscribe to a variety of Newsletters tailored to your industry interests.

COVER STORY

Filling Their Carts With New Products

Chris Beytes, Ellen C. Wells, Matthew Chappell & Jennifer Polanz

We hit the winter trade shows to check out what’s new. Get the scoop from MANTS, Atlanta Market, TPIE and IPM Essen.

FEATURES

Embracing Boutique Retail

Jennifer Polanz

My Secret Garden north of Atlanta has lots of personality on a small, but charming, footprint that aims to please its loyal guests.

Marketing Plants to Engage the Conscientious Consumer

Alicia l. Rihn, Melinda j. Knuth, Bridget k. Behe & Charles R. Hall

What research tells us about how to reach our best customers.

Small Trees For Great Fall Color

Andrew Bunting

There are seemingly endless great choices of small-sized trees with great autumn color for the garden. Here are just a few options.

COLUMNS

First

No One Wants to Work Anymore

Jennifer Polanz

There are many factors involved with labor shortages and only a few of them translate to people don’t want to work anymore.

Profit

Which Hat Will You Wear?

Bill McCurry

One of the unexpected “COVID benefits” is improving the future by hitting reset on many operational and marketing activities.

Kiss My Aster

Maybe the Kids ARE Alright

Amanda Thomsen

Here’s what I’ve learned about hiring a kid with lots of plant passion, but no retail experience.

Friel World

Both Sides Now

John Friel

I’m aware that many people merely tolerate trade shows.

FRONT LINES

Display Ideas From Atlanta

Gardeners Want More Veggies

Monrovia Consumer Rewards Program

Petitti Family of Farms Makes MANTS Debut

Pets On The Payroll Returns

PVG Catalog Out Now

Shop Corner: More Response to Cancellations

CONSUMER BUZZ

The Latest Retail Trends Going on Outside the Industry
for March, 2023

COLUMNISTS

Jennifer Polanz

John Friel

Bill McCurry

Amanda Thomsen

VIDEOS

Watch More

Trending Now: Bailey Nurseries

Trending Now: Plant Development Services Inc. (PDSI)

Cool Products from TPIE 2023

Tour of Grow Geneva

Where do you go to find inspiration?

I Never Knew a Poinsettia Had THIS!

How GrowerTalks Gets Printed—A tour of Schumann Printers

DS Cole Growers' annual open house 2022

Pleasant View Gardens Open House 2022

Ball Seed Customer Day 2022

Cultivate'22 Retailers Choice Award Winners

Young Retailer Finalists on Facing 2022 and Planning for 2023

Darwin Perennial Day 2022

CAST 22: Benary

CAST 22: Syngenta Flowers

CAST 22: Burpee

Osvaldo Tries the Garlic Ice Cream

CAST 22: Southern Living/Sunset/Encore Azaleas

CAST 22: PanAmerican Seed HandPicked Vegetables

CAST 22: PP&L

CAST 22: PRUDAC

CAST 22: Schoneveld

CAST 22: Morel

CAST 22: Jaldety

CAST 22: HilverdaFlorist

CAST 22: Hishtil

Cast 22: Kientzler

CAST 22: Ball Ingenuity

CAST 22: Suntory

CAST 22: Takii

CAST 22: Kieft Seed

CAST 22: Darwin Perennials

CAST 22: PlantHaven

CAST 22: Green Fuse

CAST 22: Hem Genetics

CAST 22: Beekenkamp

CAST 22: Sakata

CAST 22: Danziger

CAST 22: Selecta One

CAST 22: Westhoff

CAST 22: Ball FloraPlant

CAST 22: Dummen Orange

CAST 22: PanAmerican Seed Annuals

TRENDING NOW

Costa Farms LLC
ZZ Chameleon

Selecta One
Petunia SweetSunshine Magenta Sky

Pepper You
Orange Tree Earrings

Plant Warrior LLC
Root Warriors

O.F. Nelson & Family Nursery Inc.
Mixed Bougainvillea Hanging Basket

SWITOT Products LLC
Plant Knight

Bailey Nurseries Inc.
Endless Summer Pop Star Hydrangea

AmericanHort
Cultivate’23

East Jordan Plastics Inc.
Shuttle Stadium

Rock Creek Soaps
Loofah Soaps

Plant Development Services Inc.
Royal Hawaiian Waikiki Colocasia

Qualitree Propagators Inc.
Elburg-Smit Tags

PanAmerican Seed
Kitchen Minis Quick Snack Cucumber

Monrovia Nursery Company
Eau De Parfum Roses

Hendriks Greenhouses
Happy Plant Lineup

ScreenPlanter LLC
Corner ScreenPlanter

Back to the Roots
Premium All-Purpose Blend

Who will be this year’s Young Retailer winner?

We’ll be awarding this year’s Green Profit/The Garden Center Group Young Retailer Award at the Unplugged event during Cultivate’23. If you’re heading to Columbus, make some time to join us Monday night to see who will be on the cover of our September issue. There will be networking and your first drink is free!

WHEN: Monday, July 17 at 8:00 p.m.
WHERE: Gaswerks
487 Park Street, Columbus, Ohio

Finalists for the 2023 Green Profit/The Garden Center Group Young Retailer Award:
Samuel DiRito - Collier’s Greenhouse & Garden Center, Jackson, GA
Michael Fiore - Smith’s Gardentown, Wichita Falls, TX
Emily Kellett - STUMP LLC, Columbus, OH

An extra special thanks goes to The Garden Center Group and AmericanHort for sponsoring this year’s award!

Partners for Success of The Garden Center Group