Trends for 2017

Ann-Marie Vazzano

Digital marketing agency Absolunet recently compiled a list of e-commerce trends it says will impact retailers in the coming year. Here’s a look at just a few:

• The end of Black Friday and Cyber Monday: The entire month will come to be known as Cyber November.
• Real-time customization: Both in-store and online shopping experiences will adapt to individual customers in real time.
• Mobile pay: Cash will go by the wayside, as mobile payments and wearables gain ground.
• Predictive analysis: Retailers will be able to collect data to predict a customer’s next purchase. GP