Buying on Impulse

Ann-Marie Vazzano
Most consumers (72%) made an impulse buy during the 2016 holiday shopping season, according to a survey from Of those impulse purchases, 45% were for the purchasers themselves, while 24% were for children and 17% were for spouses or significant others. Two-thirds of these purchases cost less than $100. Most of these impulse buys (about 70%) took place in-store rather than online. Here’s a look at some other interesting findings:
  • 83% of Millennials admitted to making an impulse buy, the highest of all the generations.
  • Women made impulse buys for children twice as much as men did.
  • Men made impulse purchases for their spouses/significant others three times more than women did.
  • 8% of Republicans made an impulse purchase of $1,000 or more, compared to 2% of Democrats. GP