Green Profit

October 2017 Issue

Vol. 81 No. 6

See the Digital Edition

This Month ...

The Death of Discounts

by Sid Raisch

9th Annual Green Profit Wage & Benefit Survey

A "Mini" for a minute of your time! Take our brief survey and you could win a 128 GB iPad Mini 4.

VIDEOS

Watch More

Cool New Stuff for the Garden, from IGC 2017

Cool New Stuff for the Garden, from IGC 2017

Spring Trials 2017: Flamingo Holland

Spring Trials 2017: Bobblehead Bloopers

Spring Trials 2017: MasterTag/Summit

Spring Trials 2017: Pacific Plug & Liner

Spring Trials 2017: HMA

Spring Trials 2017: Proven Winners Annuals

Spring Trials 2017: Star Roses & Plants

NEWSLETTERS

Read and subscribe to a variety of Newsletters tailored to your industry interests.

Cover Story

The Death of Discounts

Don’t let discounts haunt you this fall—here’s how to get rid of them and start fresh.

FEATURES

A Ground-Level View

Katie Elzer-Peters

Garden communicators are the ones influencing consumers on the hottest new plants. Here are which ones left them in a tizzy after this year’s GWA conference.

How to use partnerships to grow your customer base, your knowledge and your network.

Appealing to Foodies

Bridget Behe & Heidi Lindberg

Edibles are still a fast-growing segment of the garden market. In the second installment of our four-part marketing series, we look at how to appeal to those who want to grow their own food.

Product-a-palooza

Jennifer Polanz

If you want new products, we’ve got a whole Navy Pier-docked boat-load of ’em, thanks to this year’s IGC Show in Chicago.

COLUMNS

Thriving, Not Surviving

Jennifer Polanz

In short, people are willing to pay for what they think is important.

Behold, the Power of Printing

In July we visited Wilson’s Garden Center in Newark, Ohio, one of three stops on Cultivate’17’s Garden Retail Tour.

What is “Minimum” Wage?

The fear of failure was stronger than the appeal of success.

Again with the Fairy Gardening

Miniature gardens aren’t a Band-Aid; do the work.

Mapping the Garden Genome

We need those blanks that only we get to fill in.

Now a word from our sponsors...

FRONT LINES

Garden Answer Tops 2M Followers

Hort Couture, Post Raker

Houston-Area Report

Let’s Hear It for the Bathroom!

LiveTrends Breaks Top 500

New Addition to Tradewinds Series

CONSUMER BUZZ

The Latest Retail Trends Going on Outside the Industry
for October, 2017

COLUMNISTS

Jennifer Polanz

THE GOODS

WAC Landscape Lighting
LED Landscape Path Lights

Soil Diva
Biological Soil & Plant Stimulant

Darwin’s Garden
Ailment Field Charts

Ultimate Source LLC
Peter Rabbit’s Secret Garden

Suntory Flowers Ltd.
Princettia Pure White Euphorbia

Triumph Plant Co.
Color Me Kit

Nature Creations
Nature Creations’ Birdhouse Line

Plant Development Services Inc.
Autumn Bonfire Rhododendron Robleza

Sakata Seed America Inc.
New Mime Stock Series

Regal Art & Gift
Vortex Kinetic Stake

Gardener's Supply Co.
Solar Glass Mushrooms

Proven Winners LLC
Supertunia Lovie Dovie Petunia

MANTS
The Mid-Atlantic Nursery Trade Show (MANTS)

Burpee
Foodie Fresh Collection

Danziger “Dan” Flower Farm
Portulaca Pazzaz Nano Series

A.M.A. Plastics Ltd.
Al’s Flower Pouch Thirst Quencher

Georgetown Home and Garden
Mini Blob Planters

Bobbie’s Green Thumb
Garden Renovation Book

RainSoil
Retain Substrate Enhancer

Van Belle Nursery Inc.
Lavalamp Candelabra Hydrangea

J Berry Nursery
Emerald Empire Crapemyrtle Collection

Entryways USA
Peeping Cats Doormat

Darwin Perennials
The Mountain Frost Collection