Green Profit

July 2025 Issue

Vol. 89 No. 3

See the Digital Edition

Low Water? No Problem.

by Andrew Bunting

NEWSLETTERS

Read and subscribe to a variety of Newsletters tailored to your industry interests.

COVER STORY

Into the Unknown

Jennifer Polanz

The second half of 2025 is full of mysteries, like consumer spending, potential tariff changes and even the possibility of a recession. There’s silver linings in all these, and here we’ll talk about what they mean and what you can control.

FEATURES

Create Your Edge

Matthew Olson

Display gardens offer a multitude of reasons for customers to stop, look and buy.

Fresh and Ready to Inspire

Story & Photos by Chris Beytes, Bill Calkins & Jennifer Zurko

New intros from California Spring Trials that are perfect for independent retailers.

Getting the Most Out of Trials

Dylan Sedmak

From the backstory to tips for “reading” a trial, find out how plant trials can help you sell better plants.

Low Water? No Problem.

Andrew Bunting

Here are some options for drought-tolerant plants that can withstand long periods of low water conditions.

Proudly Made in the USA

Jennifer Polanz

Check out these domestic options for garden and holiday-related products.

Spreading Joy

Jennifer Polanz

World-renown photographer Anne Geddes partnered with Wave for the 30th anniversary of the brand to offer up her trademark style of photos featuring babies and blooms, and they turned out just as joyful and adorable as you think they would be.

Tried & True Perennials

Paul Pilon

There are a multitude of options depending on use and location.

COLUMNS

First

Just in Case

Jennifer Polanz

I fully admit the cover story for this issue may be irrelevant by the time you read it.

Profit

Now, the Good News

Bill McCurry

This year's Young Retailer finalists speak volumes about the best of the next generation.

Kiss My Aster

A Tale of Two Karens

Amanda Thomsen

To begin with, I don’t love the term “Karen.” It has its place; for now, it’s in the column with apologies to all the Karens.

Friel World

Bad News in Two Languages

John Friel

RIP Dr. Darrel Apps, friend, plantsman and daylily breeder extraordinaire.

FRONT LINES

Big News x2 from Mossify

Fall Beauty

GMG’s Garden Pulse Analysis

Greenhouse at Lambs Farm Opens

Minnesota Mainstay

Pets on the Payroll

CONSUMER BUZZ

The Latest Retail Trends Going on Outside the Industry
for July, 2025

PLANT POP

Plants in popular culture
for July, 2025

COLUMNISTS

Jennifer Polanz

John Friel

Bill McCurry

Amanda Thomsen

VIDEOS

Watch More

Darwin Perennials Day 2025

Safely Managing Whitefly (and more) on Poinsettias with Broch Martindale

Dynamic Combos for All Seasons with Syngenta’s Lauren Kilpatrick

The newest in sustainable pots and irrigation from Proven Winners

Hollywood Hibiscus, from Proven Winners

New black and creme (brulee) caladiums from Proven Winners

Walters Gardens Perennials from Proven Winners for 2026

New Annuals from Proven Winners for 2026 and Beyond!

CAST 2025: Israeli Propagators

CAST 2025: Benary

CAST 2025: ThinkPlants

CAST 2025: Danizger

CAST 2025: Syngenta

CAST 2025: HilverdaFlorist

CAST 2025: Takii

CAST 2025: Kienztler

CAST 2025: Du¨mmen Orange

CAST 2025: Sakata

CAST 2025: PDSI

CAST 2025: PlantHaven

CAST 2025: Pacific Plug & Liner

CAST 2025: Suntory

CAST 2025: Green Fuse

CAST 2025: Beekenkamp

CAST 2025: Westhoff

CAST 2025: Schoneveld

CAST 2025: Hem Genetics

CAST 2025: PanAmerican Seed

CAST 2025: Ball FloraPlant

CAST 2025: Darwin Perennials

CAST 2025: Selecta One

CAST 2025: Morel

Our Visit to DRAMM's New(ish) Location

Trending Now: PDSI’s Screen Play Ilex

Trending Now: PDSI’s Clean Sweep Snowbank

N.G. Heimos Poinsettia Open House 2024

Caladium bulb harvest at Classic Caladiums

Ball Seed Customer Days 2024!

What's New From the Cultivate'24 Trade Show

Trending Now: PDSI’s Better Boxwood

TRENDING NOW

Prairie Moon Nursery
Native Wildflower Seed Packets

Ball FloraPlant
Angelonia AngelFlare Black

The Lift Kit
The Lift Kit Planter Insert

MacKenzie
Fisherman Hand Scrub

Brindle Custom Designs LLC
Plant Babies Propagation Station

Mother Soil
Premium Probiotic Potting Mix

Spring Meadow Nursery Inc.
Let’s Dance Sky View Continuous Blooming Hydrangea

PanAmerican Seed
Tomato WonderStar Pink

Bloomin’ Easy Plants Inc.
Bloombux Blush Rhododendron

Colmet
Sign Holders

Amturf Enterprises LLC
Rapid Repair PODs

Town Pride
Intarsia American Flag Sweater Collection

Mossify
Premium Spanish Moss

Dramm Corporation
One Touch Revolution Spray Gun

Wild Valley Farms
Wild Valley Farms Wool Pellets

Odd Daughter Paper Co.
More Plants Please sticker

River Art Stone
River Art Stone’s Handcrafted GFRC Planters

Who will be this year’s Young Retailer winner?

We’ll be awarding this year’s Green Profit/The Garden Center Group Young Retailer Award at the Unplugged event during Cultivate’25. If you’re heading to Columbus, make some time to join us Monday night to see who will be on the cover of our September issue. There will be networking and your first drink is free!

WHEN: Monday, July 14 at 8:00 p.m.
WHERE: Gaswerks
487 Park Street, Columbus, Ohio

Finalists for the 2025 Green Profit/The Garden Center Group Young Retailer Award:
Krista Devor, Lukas Nursery & Butterfly Encounter, Oviedo, FL
Brandon Kirby, Rainbow Gardens, San Antonio, TX
Haley Martin, B.B. Barns, Arden, NC

An extra special thanks goes to The Garden Center Group and AmericanHort for sponsoring this year’s award!

Partners for Success of The Garden Center Group

This Month ...

Low Water? No Problem.