Green Profit

June 2019 Issue

Vol. 83 No. 2

See the Digital Edition

This Month ...

Death by Marketing

by Sid Raisch

Who will be this year’s Young Retailer winner?

We’ll be awarding this year’s Green Profit/RBI Young Retailer Award at the Unplugged event during Cultivate’19. If you’re heading to Columbus, make some time to join us Monday night to see who will be on the cover of our September issue. There will be networking, trivia, a rooftop bar and your first drink is free!

WHEN: Monday, July 15 at 8:00 p.m.
WHERE: Callahan’s Columbus
520 Park Street, Columbus, Ohio

Finalists for the 2019 Green Profit/RBI Young Retailer Award:
Madison Williams — Boulevard Flower Gardens, South Chesterfield, Virginia
Tanner Jones — Helmi’s Gardens, Columbia, Missouri
Morgan Huston — Birdsall & Co., Englewood, Colorado

An extra special thanks goes to RBI and AmericanHort for sponsoring this year’s award!

VIDEOS

Watch More

Spring Trials 2019: Ball Ingenuity

Spring Trials 2019: Ball Ingenuity

2019 Spring Trials: PanAmerican Seed

2019 Spring Trials: Burpee

Spring Trials 2019: Ball FloraPlant

Spring Trials 2019: Florist

Spring Trials 2019: Syngenta Drum Off

Spring Trials 2019: Proven Winners Annuals

Spring Trials 2019: Proven Winners Perennials & Shrubs

Bobblehead Bloopers 2019

Spring Trials 2019: Green Fuse

2019 Spring Trials: Darwin Perennials

Spring Trials 2019: Westhoff

2019 Spring Trials: Selecta One

Spring Trials 2019 - Suntory

IGC Chicago 2018

NEWSLETTERS

Read and subscribe to a variety of Newsletters tailored to your industry interests.

COVER STORY

Creating Awe in the Outdoor Room

Like the perfect necklace with that little black dress, plants add a finishing touch to an outdoor space.

FEATURES

Death by Marketing

Marketing isn’t just the material you print or post—it’s everything that brings customers in and keeps them coming back. Here’s a primer to make spring (and beyond) even better.

Eyes on the Prize

Jennifer Polanz

Read essays from this year’s Green Profit/RBI Young Retailer Award nominees to see how they juggle the day-to-day business while keeping an eye on the future.

Grillmaster Level: Expert

Jennifer Polanz

Lots of retailers are carrying unique and high-end grills and fire-cooking options to entice customers in the spring. From high-tech to futuristic and fan favorites, here are a few more to consider.

Launching Careers

For more than a decade, Cape Abilities Farm in Cape Cod, Massachusetts, has been growing produce, selling gardening supplies and enriching lives.

COLUMNS

Capitalizing on the Moment

Jennifer Polanz

Turns out all this hand-wringing over how to attract Millennials may have been premature.

Strike Up the Band, the Millennials are Here!

They want to do right by the patch of Earth they just bought.

We green industry types are prone to a benign occupational hazard: wherever we are, we ogle the local flora, in nature or in pots with price tags.

FRONT LINES

Let’s Talk Gen Z …

LiveTrends Buys Plant Marketing

Too Poor to Keep … Too Good to Fire

CONSUMER BUZZ

The Latest Retail Trends Going on Outside the Industry
for June, 2019

COLUMNISTS

Jennifer Polanz

THE GOODS

Bedrock Tree Farm Fir Needle Products
Fir Needle Candles

Fiskars Brands Inc.
Pro Garden Rake

Evergreen Information Technology (Shanghai) Co. Ltd.
Ceramic Classic Pots

Miracle Wheelbarrows LLC
Standard Model Wheelbarrow

Fitt Flow Inc.
Patio Hose Kit

Ball FloraPlant
EnduraScape Verbena

Neptune’s Harvest
Liquid Crab and Lobster Shell

Storey Publishing
Back Yard Adventure

Stonewall Kitchen
Maine Craft Ale Grille Sauce

Pressure-Pro Inc.
Dirt Laser Series Pressure Washers

AmericanHort
Cultivate’19

Syngenta Flowers LLC
Cora XDR Vinca POP Material

Star Roses and Plants
Bloomables

Bailey Nurseries Inc.
Endless Summer Summer Crush Hydrangea

Monrovia Nursery Company
Evolution Fiesta Coneflower

Funky Rock Designs LLC
Key Hiding Stones

Prairie Melody Birdseed
Premium Black Oil Sunflower Birdseed

Suntory Flowers Ltd.
Kawaii Red Shades Soiree Catharanthus

LiveTrends Design Group LLC
Jolly Ollie

The Hiawatha Corporation
Fresh Holiday Vine Wreath

Orinokia Inc.
LOFT Watering Cans and Sprayers

Glenhaven Home & Holiday
Coco-Fiber Basket

Kieft Seed
Rockin’ Dianthus