Green Profit

October 2018 Issue

Vol. 82 No. 6

See the Digital Edition

This Month ...

The Reality of Omnichannel Retail

by Katie Elzer-Peters

10^th Annual Green Profit Wage & Benefit Survey

Take our survey and win the newest 128GB iPad
that’s compatible with Bluetooth keyboards and the Apple Pencil!

Nominate a Young Retailer Today!

Congrats to the 2018 Green Profit/Dümmen Orange Young Retailer Award Winner, Amanda Bruce from Cedar Rim Nursery, Langley, British Columbia!

Do you know of an excellent, hard-working professional under the age of 35? You should nominate them for the 2019 Green Profit/Dümmen Orange Young Retailer Award! For the last 14 years, we’ve recognized young garden center pros for standing out from the crowd in this tough business, who—for whatever noble reasons—have chosen to have a career in this industry.

After three finalists are chosen, each is asked to write guest editorials for the June issue of Green Profit, gets a free trip to Cultivate’19 and, while they’re in Columbus, attend a special dinner with industry luminaries. The winner is announced at the Unplugged event during Cultivate’19, will be the subject of our September issue cover story and serve as one of our judges for next year’s award.

An extra special thanks goes to Dümmen Orange and AmericanHort for sponsoring this year’s award!

VIDEOS

Watch More

IGC Chicago 2018

IGC Chicago 2018

Spring Trials 2018: Bobblehead Bloopers

Spring Trials 2018: Benary

Spring Trials 2018: PP&L, Bailey and Southern Living/Sunset Magazine

Spring Trials 2018: Proven Winners Coral Creations

Spring Trials 2018: Syngenta Flowers

Spring Trials 2018: Proven Winners Perennials

Spring Trials 2018: Proven Winners Shrubs

Spring Trials 2018: Proven Winner Annuals

Spring Trials 2018: Takii

Spring Trials 2018: Plug Connection

Spring Trials 2018: Sakata Annuals

Spring Trials 2018: Sakata Veggies

Spring Trials 2018: Thompson & Morgan

Spring Trials 2018: Westhoff

Spring Trials 2018: J.Berry Nursery

Spring Trials 2018: Terra Nova

Spring Trials 2018: Florist

Spring Trials 2018: PRUDAC

Spring Trials 2018: Schoneveld Breeding

Spring Trials 2018: Floranova

Spring Trials 2018: Suntory

Spring Trials 2018: Evanthia

Spring Trials 2018: PanAmerican Seed/Kieft Seed

Spring Trials 2018: Selecta One

Spring Trials 2018: Ball FloraPlant

Spring Trials 2018: Darwin Perennials

Spring Trials 2018: Ball Ingenuity

Spring Trials 2018: Morel

TPIE Hot (and Cool) New Products 2018

Sun-Fire Nursery at TPIE 2018

NEWSLETTERS

Read and subscribe to a variety of Newsletters tailored to your industry interests.

COVER STORY

Allison Westbrook & Ellen C. Wells

Retail gems found during Farwest Show.

FEATURES

Changing with the Times

Long Island mainstay Hicks Nurseries is adapting to a new age of retail with some logistical additions, a new look and a new Retail GM.

Jennifer Polanz

Here you’ll find the backstories of how these new varieties came about, along with their superpowers.

Ellen C. Wells & Chris Beytes

With hundreds of vendors and lots of new products, the 12th annual IGC Show on Chicago’s Navy Pier had retail buyers walking, talking and writing orders.

The Reality of Omnichannel Retail

Katie Elzer-Peters

One channel does not fit all; all channels must work together. In the first of a three-part series, we look at how omnichannel came about.

COLUMNS

Jennifer Polanz

In our industry, products that are new to the customer’s eyes are what draws them through the store.

Container Series

Jazzing Up the Container

Jennifer Polanz

Consumers are looking for more than just the plants when they enter the houseplant department—here are a few ideas that will give ’em something to smile about.

Rockin’ the CLE

Jennifer Polanz

In July, I was a co-bus captain for the Cultivate’18 Retail Tour up near the Cleveland area. Here are just a few ideas from some of the stops we made.

Not Your Father’s Buying Group

My goal is to provoke you into investing a few hours in starting fresh and learning advantages of today’s buying groups.

Dollars and Sensory

Stepping inside a Lush store is like a vibrant wake-up call after lumbering around the mall like a zombie.

A Tale of Many Cities

Tradeshows will only become unnecessary when the only conversations are between giant companies.

FRONT LINES

Bower & Branch Buys Organic Plant Magic

Customers Choose IKEA, Ace Hardware

Do You Know Your Metrics?

GCA’s Heading to Nashville in ’19

Katie’s Krops

More Stores Opening Than Closing

Oregon’s Excellent Year

CONSUMER BUZZ

The Latest Retail Trends Going on Outside the Industry
for October, 2018

COLUMNISTS

Jennifer Polanz

THE GOODS

Bullseye Enterprises
Better!Broom

Arborjet Inc.
Eco-1 Fruit & Vegetable Spray

Suntory Flowers Ltd.
Princettia Poinsettias

Plants Nouveau LLC
Hydrangea Hortmarahso Magical Rhapsody

A-ROO Company LLC
NeoTerra Upstyle Covers

Sakata Seed America Inc.
SuperCal Petunia Series

Halleck Horticultural LLC
"Gardening Under Lights: The Complete Guide for Indoor Growers"

Georgetown Home and Garden
Blobhouse Reindeer Planters

Sun Gro Horticulture
Black Gold N&O Raised Bed & Potting Mix

MANTS
MANTS 2019 Show

Danziger
LIA Calibrachoa Series

Studio M
Friend Ceramic Bell

Renee's Garden
Nature's Pollinators’ Scatter Garden Seeds

Aris Horticulture Inc.
Tropical Tradewinds Hibiscus Fire Wind

Ball FloraPlant
Coleus FlameThrower Salsa Roja

June & December
Flowering Veggies Flour Sack Towel

GoDEX Americas
8-in. Wide Industrial Thermal Printer

GWE Inc.
THE MAXBIT

Syngenta Flowers Inc.
Cabrio Eclipse Lilac

Hoselink
Retractable Garden Hose Reel

Burpee
Atlas Beefsteak Tomato

Jumping Cracker Beans LLC
Hummingbird Starter Kit Birthday Card

Evergreen Creations LLC
Spookley the Square Pumpkin