Green Profit

June 2018 Issue

Vol. 82 No. 2

See the Digital Edition

This Month ...

Own Your Message

by Katie Elzer-Peters

Who will be this year’s Young Retailer winner?

We’ll be awarding this year’s Green Profit/Dümmen Orange Young Retailer Award at the Unplugged event during Cultivate’18. If you’re heading to Columbus, make some time to join us Monday night to see who will be on the cover of our September issue. There will be networking, trivia, a rooftop bar, appetizers and your first drink is free!

WHEN: Monday, July 16 at 8:00 p.m.
WHERE: Callahan’s Columbus
520 Park Street, Columbus, Ohio

Finalists for the 2018 Green Profit/Dümmen Orange Young Retailer Award:
Amanda Bruce – Cedar Rim Nursery, Langley, British Columbia
Brian Stankevich – Homewood Nursery & Garden Center, Raleigh, North Carolina
Matt Webster – Dambly’s Garden Center, Berlin, New Jersey

An extra special thanks goes to Dümmen Orange and AmericanHort for sponsoring this year’s award!

VIDEOS

Watch More

Spring Trials 2018: Bobblehead Bloopers

Spring Trials 2018: Bobblehead Bloopers

Spring Trials 2018: Benary

Spring Trials 2018: PP&L, Bailey and Southern Living/Sunset Magazine

Spring Trials 2018: Proven Winners Coral Creations

Spring Trials 2018: Syngenta Flowers

Spring Trials 2018: Proven Winners Perennials

Spring Trials 2018: Proven Winners Shrubs

Spring Trials 2018: Proven Winner Annuals

Spring Trials 2018: Takii

Spring Trials 2018: Westhoff

Spring Trials 2018: Plug Connection

Spring Trials 2018: Sakata Annuals

Spring Trials 2018: Sakata Veggies

Spring Trials 2018: Thompson & Morgan

Spring Trials 2018: J.Berry Nursery

Spring Trials 2018: Terra Nova

Spring Trials 2018: Florist

Spring Trials 2018: PRUDAC

Spring Trials 2018: Schoneveld Breeding

Spring Trials 2018: Floranova

Spring Trials 2018: Suntory

Spring Trials 2018: Evanthia

Spring Trials 2018: PanAmerican Seed/Kieft Seed

Spring Trials 2018: Selecta One

Spring Trials 2018: Ball FloraPlant

Spring Trials 2018: Darwin Perennials

Spring Trials 2018: Ball Ingenuity

Spring Trials 2018: Morel

TPIE Hot (and Cool) New Products 2018

Sun-Fire Nursery at TPIE 2018

The Steinway of Flowerpots

Cool New Stuff for the Garden, from IGC 2017

NEWSLETTERS

Read and subscribe to a variety of Newsletters tailored to your industry interests.

COVER STORY

Sitting on Inventory

Allison Westbrook

Looking for strategies and trends to up your outdoor furniture game? Look no further.

FEATURES

Brighten Up the Night

Jennifer Polanz

Illuminate customers with new lighting options.

Inspiration for creating a lush and jungly display.

Own Your Message

Katie Elzer-Peters

In Part 2 of our series on email marketing, we define and refine the message for maximum impact.

Reeling In the Non-Gardeners

Find out how our 2018 Green Profit/Dümmen Orange Young Retailer finalists plan to attract the self-professed "non-gardener."

COLUMNS

The Perfect Storm

Jennifer Polanz

We have to get serious about offering real incentives that will attract real talent.

Who Called 9-1-1?

“These windy streets tell of a different time — what got us here won’t get us there.” —From “Stop Majoring in the Minors” by Matt Greiner and the band, August Burns Red

40 Open Questions to Ask Customers

You want to always ask questions that give you detailed information or that at least lead you closer to knowing what question you’ll ask next.

Dancin’ With Darwin

In this tango of trees and megafauna, which partner is still dancing?

FRONT LINES

Earth Alive Enters U.S. Market

Garden Grants Available

GlobalShop to Co-Locate Next Year

Guess Who’s 80?

New Museum Collection at AmericasMart

Proven Winners’ New Succulents

CONSUMER BUZZ

The Latest Retail Trends Going on Outside the Industry
for June, 2018

COLUMNISTS

Jennifer Polanz

THE GOODS

Lambert Peat Moss Inc.
Professional Organic All Purpose Mix

PanAmerican Seed
Sunflower SunBuzz

The Hiawatha Corporation
Cup of Cheer

Bailey Nurseries Inc.
Endless Summer BloomStruck Hydrangea

Proven Winners LLC
Rekindled Ready-To-Go Containers

Sloggers
Sloggers Spring Surprise

Dramm Corporation
ColorStorm Premium Rubber Hose

Designer Stone Inc.
Lady’s Head Planter

O. W. Lee Co. Inc.
Pacifica Collection

Studio M
Homespun Family Christmas Art Pole

Byer of Maine
Globo Hanging Chair

Selecta One
City Lights Dahlia Series

Spring Meadow Nursery Inc.
Proven Winners ColorChoice Fine Line Rhamnus

Bottle Benders Inc.
Pineapple Mini Chime

Syngenta Flowers
Bengal White Gerbera

Georgetown Home and Garden
Ahvonne the Wedding Fairy

Pleasant View Gardens Inc.
Coral Creations

Chrysal
Chrysal Alesco