Green Profit

May 2025 Issue

Vol. 89 No. 1

See the Digital Edition

URBN’s Terrain Expands

by David Williams

NEWSLETTERS

Read and subscribe to a variety of Newsletters tailored to your industry interests.

COVER STORY

Go Big With Tall Foliage

Jennifer Polanz

Smaller houseplants can be a gateway into selling larger material. Here are some considerations for carrying bigger items and their accessories.

FEATURES

Beyond the Sticker Price

Bill Calkins

Fine-tuning your value proposition can help create the experience shoppers crave—while keeping your team aligned on goals.

Built Tough

Kathy Jentz

Roses have a reputation for delicacy, but there are lots of options that are bred to thrive in the landscape.

Fire-conscious Landscaping

Wendy Komancheck

From California to the rest of the country, it’s important to understand how wildfires can factor into landscaping.

The Times They Are A-Changin’

Bill McCurry

Consider taking a look at your sales data and hours of operation to see if you’re still hitting the mark for your customers and employees.

URBN’s Terrain Expands

David Williams

Terrain’s new store is located at Delaware Valley University in Doylestown, Pennsylvania, a school with a rich history of horticulture.

COLUMNS

First

Are We Missing College Students?

Jennifer Polanz

I do have some anecdotal evidence that there may be an opportunity to grow this market.

Profit

When Less Is More

Bill McCurry

Work/life balances, intensified by Covid, caused people to reduce store hours in order to shift their priorities, reduce their stress and improve the quality of their lives and those of their team.

Kiss My Aster

A Personal History of Houseplants

Amanda Thomsen

I was the last stop before death for so many palms that I have to laugh. I did instantly get good at houseplants. It was just a mindset.

Friel World

The Bug(s) From Hell

John Friel

One by one, we figure them out and deal with them. Crisis control becomes routine maintenanc

FRONT LINES

2025 Young Retailer/Young Grower Finalists

Ditching the Socials

Dynamic Trio

It’s a ... Grand Slam

Plantpeddler’s Retail Complex

Plants With Superpowers

Proven Winners’ Perennial Study

PLANT POP

Plants in popular culture
for May, 2025

COLUMNISTS

Jennifer Polanz

John Friel

Bill McCurry

Amanda Thomsen

VIDEOS

Watch More

New Annuals from Proven Winners for 2026 and Beyond!

CAST 2025: Israeli Propagators

CAST 2025: Benary

CAST 2025: ThinkPlants

CAST 2025: Danizger

CAST 2025: Syngenta

CAST 2025: HilverdaFlorist

CAST 2025: Takii

CAST 2025: Kienztler

CAST 2025: Du¨mmen Orange

CAST 2025: Sakata

CAST 2025: PDSI

CAST 2025: PlantHaven

CAST 2025: Pacific Plug & Liner

CAST 2025: Suntory

CAST 2025: Green Fuse

CAST 2025: Beekenkamp

CAST 2025: Westhoff

CAST 2025: Schoneveld

CAST 2025: Hem Genetics

CAST 2025: PanAmerican Seed

CAST 2025: Ball FloraPlant

CAST 2025: Darwin Perennials

CAST 2025: Selecta One

CAST 2025: Morel

Our Visit to DRAMM's New(ish) Location

Trending Now: PDSI’s Screen Play Ilex

Trending Now: PDSI’s Clean Sweep Snowbank

N.G. Heimos Poinsettia Open House 2024

Caladium bulb harvest at Classic Caladiums

Ball Seed Customer Days 2024!

What's New From the Cultivate'24 Trade Show

Trending Now: PDSI’s Better Boxwood

TRENDING NOW

BOTANICAL COLLECTIONS
Botanical Collections LLC

FRESH JEWELRY COMPANY
Fresh Jewelry Co.

TRELEAF
Treleaf

BALL HORTICULTURAL COMPANY
Wave

AGRICA LLC
Agrica LLC

THE CLOUD MAKERS
The Cloud Makers

WAYSIDE GARDENS
Wayside Gardens

PROVEN WINNERS
Proven Winners

EWE AND ME WOOL COMPANY LLC
Ewe and Me Wool Company LLC

BELLINGHAM BY RADIANS
Bellingham by Radians

Who will be this year’s Young Retailer winner?

We’ll be awarding this year’s Green Profit/The Garden Center Group Young Retailer Award at the Unplugged event during Cultivate’25. If you’re heading to Columbus, make some time to join us Monday night to see who will be on the cover of our September issue. There will be networking and your first drink is free!

WHEN: Monday, July 14 at 8:00 p.m.
WHERE: Gaswerks
487 Park Street, Columbus, Ohio

Finalists for the 2025 Green Profit/The Garden Center Group Young Retailer Award:
Krista Devor, Lukas Nursery & Butterfly Encounter, Oviedo, FL
Brandon Kirby, Rainbow Gardens, San Antonio, TX
Haley Martin, B.B. Barns, Arden, NC

An extra special thanks goes to The Garden Center Group and AmericanHort for sponsoring this year’s award!

Partners for Success of The Garden Center Group

This Month ...

URBN’s Terrain Expands