11/1/2023
Trends & Tips From NGB
Jennifer Polanz
This is something new we’re starting with the National Gardening Bureau (NGB). Every month we’ll highlight pertinent digital trends the folks at NGB are spotting. For more about the organization, visit ngb.org.—JP
Top 5 search terms and hits for November from the NGB website:
• Winter bulbs like amaryllis
• Pruning hydrangeas
• Indoor plants like orchids, peperomia
• Garden books as holiday presents
• Poinsettia information
Top 10 search terms and hits for November from Pinterest:
• Poinsettia plants
• Indoor herbs
• Holiday decorations for the living room
• Thanksgiving decorations
• Holiday porch décor
• Holiday door decorations
• Neutral holiday décor
• Holiday centerpiece
• Winter porch pots
• House plants
These are the items that garden centers should be featuring on their websites, in stores and in their own social to deliver what the consumer wants! GP