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GREEN PROFIT - February 2025 Issue (Vol. 88 No. 10)
See the Digital Edition
Cover Story
The Container Evolution
Jennifer Polanz
There’s a variety of unique options available now for consumers looking for indoor and outdoor containers, from lightweight to durable and eco-friendly.
Features
5 Strategies for Thriving in 2025
Ben Futa
As our business, Botany, plans for an uncertain year in 2025, we’re leaning into who we are: local and independent.
Features
Controlling Visual Energy Via Form
Dr. Richard Ludwig
We all love the choosing plants part of landscaping, but here we dive into how the form of those plants impacts the design.
Features
Creative Combos
Jennifer Polanz
Wow your customers with new upright and hanging basket combos for 2025!
Features
Embracing Technology and Sustainability for Growth
Aviva LeShaw
Garden retailers have a unique opportunity to blend tradition with innovation, creating spaces and experiences that resonate with modern consumers.
Features
More Plants, Less Lawn
Kathy Jentz
Garden retailers can increase plant sales by encouraging customers to methodically reduce their lawn space and create more room for groundcovers and planting beds. And now there’s even a day to celebrate the act.
First
Connecting the Dots
Jennifer Polanz
Sometimes what it takes is connecting those dots about why a product may cost a little more.
Friel World
Ob-la-di, ob-la-da
John Friel
“Waiting on a hurricane is like being stalked by a turtle.” —Cheri Markowitz, Emerald Coast Growers
Front Lines
Forage’s Mother’s Day Kit
Jennifer Polanz
While at the Global Produce & Floral Show last year, I saw a unique kit introduced for 2025 under OASIS’ Forage brand.
Front Lines
Martha Gets a Rose
Chris Beytes
Star Roses and Plants and French rose breeder Meilland, has allowed their Jean de La Fontaine rose to be launched in North America by Star under the name Martha Stewart.
Front Lines
Monrovia’s Consumer Trends Data
Jennifer Polanz
Every year Monrovia conducts consumer research to get at the heart of why they garden, what their challenges are and what brings them to the garden center.
Front Lines
New Plant Support Line
Ellen C. Wells
Houseplants are beautiful things—until they start going rogue, dangling where they shouldn’t dangle and such.
Front Lines
Pinterest's "Bold" Predictions
Ellen C. Wells
The Pinterest Predicts trend that most applies to us is Terra Futura.
Front Lines
Summer Voyage
Jennifer Polanz
We’ll be running container combo ideas from partner members of National Garden Bureau.
Kiss My Aster
Flaming Tidbits
Amanda Thomsen
I don’t have a full, cohesive column to give you, but there are lots of little, bite-sized things going on.
Profit
What Are Your Customers Hearing?
Bill McCurry
Consider what’s said at checkout. Does it create a warm, encouraging experience or is it a cold transaction?
Tech Connection
5 Simple Tech Fixes for 2025
Katie Elzer-Peters
I’m nothing if not practical, so these five tips are meant to help make your business run more smoothly this year.
TRENDING NOW
Albo Pothos
Costa Farms
TRENDING NOW
Better Versions Salvia Blue by You
Darwin Perennials
TRENDING NOW
Clean Sweep Snowbank Indian Hawthorne
Plant Development Services Inc.
TRENDING NOW
Dianthus Oscar Peach Edge
Selecta One
TRENDING NOW
Eco Master Nitrile Palm C3705AC
Bellingham by Radians
TRENDING NOW
Everlasting Memories Rose
Mossify
TRENDING NOW
Hollywood Hibiscus
Spring Meadow Nursery Inc.
TRENDING NOW
Lavender Flash
Sakata Seed America
TRENDING NOW
Little Rockstars Buddleja Red
Dümmen Orange
TRENDING NOW
Perfume Princess White Daphne
Tesselaar Plants
TRENDING NOW
Soiree Double Catharanthus Orchid Improved
Suntory Flowers Ltd.
Consumer Buzz
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Plant Pop
See Plant Pop