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GREEN PROFIT - June 2026 Issue (Vol. 90 No. 2)
Cover Story
Arranging for Impact
Ellen C. Wells
Turning perennials into profit.
Features
5 Cool Perennials
Matthew Olson
We continue to look at plants that can set IGCs apart and this month we dive into unique perennials as a way to check a lot of boxes for consumers.
Features
Adapt or Die: Reconnect Your Website
John Stanley, Sid Raisch & Dries Jansen
Most garden center websites were built for a customer who no longer exists.
Features
Bringing Customers Back
Edited by Jennifer Polanz
This year, we asked our Green Profit/The Garden Center Group Young Retailer Finalists to talk about strategies for expanding beyond peak spring sales. Here are their answers
Features
Growing Community at Pinder’s Nursery
David Williams
After more than 50 years in Palm City, Florida, Pinder’s is still going strong, providing top-quality plants, education and a sense of belonging to its customers.
Features
Maxxing Out in 2026
Katie Elzer-Peters
Move over minimalism—colors, textures and patterns are coming back into the interior and exterior space. Here’s what you need to know to help customers find their joy and maximalize their garden spaces.
First
A Reason to Return
Jennifer Polanz
I got into planting more perennials thanks in part to reinforcement from Monarch caterpillars.
Friel World
Microcosmic
John Friel
A surprising takeaway: It’s “selfish” to grow plants solely for one’s own pleasure, not considering how they relate to the natural world around them.
Front Lines
Built for Inspiration
Jennifer Polanz
It’s been just over a year since the newest Petitti Garden Center store opened in Bath Township, northwest of Akron, Ohio.
Front Lines
Honors from American Horticultural Society
Jennifer Polanz
The American Horticultural Society (AHS) has bestowed several awards onto authors and landscape designers this spring.
Front Lines
Look for Us at Cultivate
Jennifer Polanz
Our editors and contributors will be speaking at this year’s Cultivate’26 in Columbus, Ohio.
Front Lines
Pets on the Payroll
Jennifer Polanz
We love hearing about and seeing your garden center pets, so keep on sending ’em.
Front Lines
Reinventing Barlow’s
Jennifer Polanz
I first noticed the Facebook posts last spring announcing the closure of Barlow’s Flower Farm in Sea Girt, New Jersey, after 42 years in business.
Front Lines
Shop an Expanded Casual Market Atlanta
Jennifer Polanz
Registration is now open for two Casual Market Atlanta experiences.
Front Lines
Stylish Signs
Ellen C. Wells
Liz King, a long-time buZZ! e-newsletter reader and occasional newsletter respondent, recently reached out to share a new horticultural-aligned small business she’s been developing: the Stylish Sign Shop.
Front Lines
Year Of … Crocus
Jennifer Polanz
National Garden Bureau’s (NGB) Year Of … plants.
Kiss My Aster
Perennially Yours
Amanda Thomsen
I still hold that the idea of organizing by theming is solid, my timing was not.
Profit
Asking Your Advice
Bill McCurry
A real world challenge called, saying he was “Midwestern nice,” but also clearly frustrated.
TRENDING NOW
American Anniversary Collection
Old World Christmas
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Badger’s SPF 40 Sport Mineral Sunscreen
W.S. Badger
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Bellingham Thorn-Pro C7365
Bellingham by Radians
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Centennial Ruby Hydrangea
Monrovia
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EverLast series
Selecta One
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FeatherSnap Hummingbird Feeder
FeatherSnap
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Large Gold Foil Floral Bowl and Salad Servers Set
Widgeteer Inc.
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NATPAT Explorer’s Protection Pack
NATPAT
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Prepara Salad Pod & Harvest Pod Bundle
Prepara
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Queen’s Nurse EviGsy159
Donahues Clematis Specialists
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Whimsical Penguin Sculptures
African Modern