GREEN PROFIT - January 2019 Issue (Vol. 82 No. 9)
Buzz Worthy
Life Lessons
Ellen C. Wells
“If you want to change the world, start by making your bed.”
Cover Story
Upping the Allure
Ellen C. Wells
Our 10th annual survey explores the ways you’re attracting the best employees possible.
Features
#Trending on Instagram
Shane Pliska
Don’t pay attention to Instagram? Here’s why you should reconsider, especially if you sell houseplants.
Features
Message Amplification in the Age of Omnichannel
Katie Elzer-Peters
In this final installment of a three-part series, we cut through the clutter to make the message stand out.
Features
Primed to Thrive
Katie Elzer-Peters
In the first of a five-part series dealing with creating a well-rounded workforce, we take a look at developing a healthy company culture.
First
Taking Pride in Your Culture
Jennifer Polanz
Why is culture so important to this equation? Because it’s really the glue that holds the team together—or conversely, the force that tears the team apart.
Friel World
True Colors: Whose Hues to Choose?
John Friel
We are, increasingly, slaves to color, and influencers everywhere pay rapt attention to what new hues spew from the world’s paint guns, looms, cosmetics mills and kilns.
Front Lines
It’s Here, and It’s Living Coral
Jennifer Polanz
That’s right, Pantone’s Color of the Year for 2019 is Living Coral, aka 16-1546.
Front Lines
Lovely Lavender
Jennifer Polanz
Lavender the color hit the runways last spring and has been trending for winter apparel. But what about lavender plants?
Front Lines
New Book to Reduce Waste
Ellen C. Wells
Customers are starting to become more savvy to reducing waste and now they can up their waste-reducing game with a new book by one of Green Profit’s contributing writers.
Front Lines
On the Road with Shawna Coronado
Jennifer Polanz
Garden writer, blogger and speaker Shawna Coronado has always been a prolific speaker, bouncing around the country to talk about gardening, wellness and food.
Kiss My Aster
The One About Milkweed & Sam Kinison
Amanda Thomsen
Growing natives comes with a whole different maintenance regime than the homeowner has ever done before; suddenly bugs are a positive after years of being a nuisance.
Profit
You’re the Principal … Do Something!
Bill McCurry
As we talked, my wife used the word “toxic” to define two of my longest-term employees. My term was “cancerous.” We both knew a major cause of my burnout was avoiding any contact with them.
Tricks
Crescent City Garden Center
Jennifer Zurko
Crescent City Garden Center: Plant-y Puns; Giving Love to Local; Mood Lighting; Privacy, Please; Curtain Call
THE GOODS
Belinda Window Boxes
A.M.A. Horticulture Inc.
THE GOODS
Face Lifts
Studio M
THE GOODS
Fire Light Hydrangea
Spring Meadow Nursery Inc.
THE GOODS
Flip Side Vitex
Bailey Nurseries Inc.
THE GOODS
Frog with Umbrella Garden Spitter
SPI Home
THE GOODS
Hanging Rooom Divider
Bonito Deco Inc.
THE GOODS
Huckleberry Pressed Flower Frame
Kikkerland Design Inc.
THE GOODS
IceRays UV Gardening Sleeves
IceRays UV Sleeves
THE GOODS
iScape App
iScape
THE GOODS
Milestones Stepping Stones
Milestones Stepping Stones
THE GOODS
Modern Macramé
Modern Macramé
THE GOODS
Recycled Glass Terrarium
Abbott
THE GOODS
Savor Edibles & Fragrants Merchandising Tools
Pleasant View Gardens
THE GOODS
Seeding Square
Seeding Square
THE GOODS
Snowman Heads
Georgetown Home and Garden LLC
THE GOODS
Soil Booster Plus
Grassroots Organic Dirt Supplements Co. Inc.
THE GOODS
SolarPower Ipomoea Series
Ball FloraPlant
THE GOODS
SunPatiens Compact Pink Candy
Sakata Seed America Inc.
THE GOODS
Super Soil
RainSoil
THE GOODS
SUPERthrive Organic Plant Food 4-1-1
Plantation Products LLC
THE GOODS
Urban Vase-41
EarthPlanter
THE GOODS
Wave Velour Spreading Petunia
PanAmerican Seed
THE GOODS
Wooden Tulips
Nelis Imports