Cover Story

Feast Your Eyes on These

Jennifer Polanz & Jennifer Zurko

New peppers, tomatoes and a cute cucumber(ish) make up this year’s new edibles introductions for 2022.

Features

Caladiums: A Kaleidoscope of Patterns

Dr. Robert D. Hartman & Alessia Mach

Bring a tropical feel, indoors and out, with these versatile plants that thrive in sun and shade conditions.

Features

Couch to 5K: Marketing in ¾ Time

Katie Elzer-Peters

From a comforting couch at retail to the comfort of their couch at home, consumers are looking to connect in multiple ways. Here’s how you can tie the two together to meet them where they are.

Features

Finding Joy in a Seed

Jennifer Polanz

Consumers snatched up seed packets of all types last year—here are some tips for making them even more attractive this year.

Features

Selling Every Season

Ann-Marie Vazzano

In 2021, we’ll profile a different Garden Center Group Best Practices or Best of the Best retailer each month. These retailers achieved profits of 10% or greater. This month: Del’s Garden Center in Spencer, Iowa.

Features

The Fall Event: Highlighting Their Strengths

Jennifer Polanz

From marketing and signage to layout, displays and even pricing, we can all learn a lot by hitting the road.

Features

Tropicals for the Container Garden

Andrew Bunting

Here’s some inspiration for creating unique mixed containers with heat-loving plants.

First

Building on the Momentum

Jennifer Polanz

… there’s lots of room for encouraging enjoyment of growing all types of plants.

Friel World

The Edible Environment

John Friel

The idea of eating invasive species is an odd ally of foodscaping.

Front Lines

Be the Master of Your Marketing

Jennifer Polanz

AmericanHort has devised a new three-part Mastery Series around marketing to help members of the green industry execute their plan successfully.

Front Lines

Cercis Wins Chelsea

Ellen C. Wells

Fact: When folks ask me what my favorite tree is, for the last 30 years I’ve said Cercis canadensis without missing a beat.

Front Lines

Consumer Interaction with Kawaii

Ellen C. Wells

Our long-time friend Delilah Onofrey, the marketing director for Suntory Flowers, wrote in to tell us about an event the breeder recently held at Rockledge Gardens in Rockledge, Florida.

Front Lines

Garden Center Show Teams Up With WerxMarketing

Jennifer Polanz

The organizers of the brand-new Garden Center Show in Milwaukee, Wisconsin, which was canceled due to COVID-19 in 2021, announced recently they’re teaming up with WerxMarketing as the promotional partner for the show.

Front Lines

Garden Trends Report ’22

Ellen C. Wells & Jennifer Polanz

Have you heard that Garden Media Group’s Garden Trends Report for ’22 is fresh out and ready for you to make next season’s plans around?

Front Lines

It’s Definitely a Thing

Ellen C. Wells

In a recent Buzz newsletter, I asked if National Indoor Plant Week (NIPW)—which happens during the third week of September every year—was still a thing.

Front Lines

Small Business Optimism High

Ellen C. Wells

According to Bloomberg, small business owners in the U.S. are at the highest level of optimism about their business prospects since this whole pandemic started.

Kiss My Aster

Let’s Outfox Them

Amanda Thomsen

I’ve been talking to YOU when I was out speaking at shows last month …

Profit

“You Can’t Handle the Truth!”

Bill McCurry

We don’t yet know the customer response in 2022.

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Al’s Flower Pouch

A.M.A. Horticulture Inc.

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Plant Development Services Inc.

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Doormats

Imports Decor Inc.

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MasterTag

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Kieft Seed Starship Series

Kieft Seed

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Lagit

Label Gator Brand

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Liscio Planter

Anamese Garden and Home

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Little Pals Kids Tools Display

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Botanical Interests

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Twist Spray Gun

Dramm Corporation

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Woodland Collection

LiveTrends Design Group