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GREEN PROFIT - May 2025 Issue (Vol. 89 No. 1)
Cover Story
Go Big With Tall Foliage
Jennifer Polanz
Smaller houseplants can be a gateway into selling larger material. Here are some considerations for carrying bigger items and their accessories.
Features
Beyond the Sticker Price
Bill Calkins
Fine-tuning your value proposition can help create the experience shoppers crave—while keeping your team aligned on goals.
Features
Built Tough
Kathy Jentz
Roses have a reputation for delicacy, but there are lots of options that are bred to thrive in the landscape.
Features
Fire-conscious Landscaping
Wendy Komancheck
From California to the rest of the country, it’s important to understand how wildfires can factor into landscaping.
Features
The Times They Are A-Changin’
Bill McCurry
Consider taking a look at your sales data and hours of operation to see if you’re still hitting the mark for your customers and employees.
Features
URBN’s Terrain Expands
David Williams
Terrain’s new store is located at Delaware Valley University in Doylestown, Pennsylvania, a school with a rich history of horticulture.
First
Are We Missing College Students?
Jennifer Polanz
I do have some anecdotal evidence that there may be an opportunity to grow this market.
Friel World
The Bug(s) From Hell
John Friel
One by one, we figure them out and deal with them. Crisis control becomes routine maintenanc
Front Lines
2025 Young Retailer/Young Grower Finalists
Jennifer Polanz
We are well on our way into this year’s Young Retailer and Young Grower awards program, and here are our finalists.
Front Lines
Ditching the Socials
Ellen C. Wells
People in the Gen Z and Millennial generations are leaving social media—or at the very least decreasing their use of it in a big way.
Front Lines
Dynamic Trio
Jennifer Polanz
There’s something new at Cultivate’25 this year, geared toward helping smaller independent garden center retailers and plant shops thrive.
Front Lines
It’s a ... Grand Slam
Jennifer Polanz
We’ll be running container combo ideas from partner members of National Garden Bureau.
Front Lines
Plantpeddler’s Retail Complex
Ellen C. Wells
Plantpeddler, a longtime wholesale grower in Cresco, Iowa, broke ground for its new Plantpeddler Retail Complex.
Front Lines
Plants With Superpowers
Ellen C. Wells
Here’s a new book you may be interested in carrying.
Front Lines
Proven Winners’ Perennial Study
Ellen C. Wells
What are consumers looking for in the way of perennials this year?
Kiss My Aster
A Personal History of Houseplants
Amanda Thomsen
I was the last stop before death for so many palms that I have to laugh. I did instantly get good at houseplants. It was just a mindset.
Profit
When Less Is More
Bill McCurry
Work/life balances, intensified by Covid, caused people to reduce store hours in order to shift their priorities, reduce their stress and improve the quality of their lives and those of their team.
TRENDING NOW
Agrica LLC
AGRICA LLC
TRENDING NOW
Bellingham by Radians
BELLINGHAM BY RADIANS
TRENDING NOW
Botanical Collections LLC
BOTANICAL COLLECTIONS
TRENDING NOW
Ewe and Me Wool Company LLC
EWE AND ME WOOL COMPANY LLC
TRENDING NOW
Fresh Jewelry Co.
FRESH JEWELRY COMPANY
TRENDING NOW
Proven Winners
PROVEN WINNERS
TRENDING NOW
The Cloud Makers
THE CLOUD MAKERS
TRENDING NOW
Treleaf
TRELEAF
TRENDING NOW
Wave
BALL HORTICULTURAL COMPANY
TRENDING NOW
Wayside Gardens
WAYSIDE GARDENS