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GREEN PROFIT - October 2025 Issue (Vol. 89 No. 6)
Cover Story
A Soil for Every Cart
Jennifer Polanz
Strategies for making sure customers have the right tools for success
Features
A Rewarding Experience
Jennifer Polanz
Stauffers of Kissel Hill rolled out a customized app with the help of Sunrise Marketing and have signed up more than 18,000 members in eight months. Here’s how they did it and why they love it.
Features
AI: Gaining Back Time
Clint Albin & Carl Hildebrandt
AI’s role in streamlining operations and reshaping logistics.
Features
Fitting In
Andrew Bunting
Plants, trees and shrubs that can thrive even in the smallest of gardens.
Features
More For Your Store
Chris Beytes, Bill Calkins & Jennifer Zurko
Plants for inside the house, outside on the patio, as a thoughtful gift, as a finishing touch in a combo and everything in between, there’s plenty to keep your garden center full during multiple seasons.
Features
On The Road: Plants as Far as the Eye Can See
Denise Schreiber
What was once a dairy farm is now Black Creek Greenhouse, a thriving independent garden center and growing operation in East Earl, Pennsylvania.
First
Marginal Gains
Jennifer Polanz
I’ve always believed that sports can teach us a lot about ourselves and life, and running is no different.
Friel World
What’s That Buzzing Sound?
John Friel
Writing catalogs and researching nomenclature left me more comfortable with etymology than with entomology.
Front Lines
A Standout Mix
Jennifer Polanz
This combination, Orange Flare, from Ball Horticultural Company, offers up a low-maintenance mix of colors for Halloween and into November.
Front Lines
Griffin’s New Digs
Jennifer Polanz
Griffin is relocating that West Coast operation to a new, state-of-the-art facility in Reno, Nevada.
Front Lines
Happy Birthday, buZZ!
Jennifer Polanz
August marked the 20th birthday of our retail e-newsletter buZZ!, coming to your inbox weekly from the lovely and talented Senior Editor-at-Large Ellen Wells.
Front Lines
Houseplant Heaven
Ellen C. Wells
Dümmen Orange recently released the 2026 catalog for its Welcome to the Jungle indoor succulent and foliage houseplant program.
Front Lines
Not as Online as You’d Think
Ellen C. Wells
A new study by YouGov has found that younger consumers are not as “forever online” as you’d think—especially when it comes to shopping.
Front Lines
Pets on the Payroll
Jennifer Polanz
We’ll keep running ’em as long as you keep sending ’em in!
Front Lines
Preparing for 2026
Ellen C. Wells
The Perennial Plant Association’s National Symposium (PPA) is always right on the heels of Cultivate and every year it’s where the organization announces its upcoming Perennial Plant of the Year. For 2026, the honor goes to Andropogon gerardii Blackhawks, also known as Blackhawks big bluestem.
Front Lines
Video First
Ellen C. Wells
A recent Think With Google piece discussed a Kantar study finding Gen Z is more of a video-first demographic.
Front Lines
When Markets and FIFA Collide
Ellen C. Wells
Planning on attending the June 2026 Dallas markets? If so, Dallas Market Center wants you to make your hotel reservations sooner than you think you’d need to.
Kiss My Aster
Learning From the Best: Beyoncé
Amanda Thomsen
I would argue that Beyoncé has a lot to teach us.
Profit
Re-merchandise ... or Don’t?
Bill McCurry
The best garden centers create an ambiance that encourages customers to slow down, wander and enjoy just being in among the plants.
Tech Connection
They Say It’s Your Birthday!
Katie Elzer-Peters
So many times, potential new customers are incentivized to sign up for marketing emails, but existing customers don’t get the same great one-time deal. The easiest way to fix that? Send a “birthday card.”
TRENDING NOW
Black Bear Indoor & Outdoor Potting Mix
Sun Gro Horticulture
TRENDING NOW
Bleume Liquid Plant Food
Bleume Inc.
TRENDING NOW
Canetti Colorful Bouquet Vase
Canetti Design Group
TRENDING NOW
Disco Magnetic Planter
NPW Group
TRENDING NOW
Egg Planter Porto Lite
Anamese Garden & Home
TRENDING NOW
Let ’Em Bloom
Daylily Nursery Inc.
TRENDING NOW
Moon Phase Airplant Holders
Keystone Inspired Co.
TRENDING NOW
Organic Potting Mix
The Espoma Company
TRENDING NOW
Rovero Roll-Air Greenhouse
Rovero Greenhouses
TRENDING NOW
Sign Holders
Colmet LLC
TRENDING NOW
Soil Moist Transplant and Transplant Plus
JRM Chemical Inc.