Skip to content
opens in a new window
GREEN PROFIT - January 2026 Issue (Vol. 89 No. 9)
Cover Story
Elevating Poinsettias
Ellen C. Wells
Turn a holiday commodity into high-value, must-have showpiece.
Features
Adapt or Die
John Stanley, Sid Raisch & Dries Jansen
The series is scheduled to be released in 2026 and will be exclusive to this magazine in this country. The message is a global one, written by three industry experts based on three different continents, about the future of garden retail.
Features
Celebrate—With Plants!
Maria Zampini
Want to keep plants moving after the hustle and bustle of the holiday season? Maria Zampini, president of UpShoot LLC, shares how you can promote lesser-known holidays and life celebrations for steady plant sales throughout the year.
Features
Engaging With Employees
Written by Jennifer Polanz, Data Compiled by Industry Insights
In this year’s Salary & Benefits Survey—our 18th report for Green Profit and the third year we’ve partnered on it with AmericanHort and Industry Insights—we find retailers listening, engaging and learning how to build strong teams for spring.
Features
Rent, Return, Repeat
Neil Anderson
Why plant rentals might be the future of independent garden centers.
Features
The Proper Process for Hiring
Michael Maggiotto Jr.
How to improve the quality of candidates and protect the business through proper recruitment and hiring.
Features
Welcome to Christmas Land
Jennifer Polanz
DeWayne’s in Selma, North Carolina, is great on a good day. But the holidays bring out another level of sparkle.
First
Lessons From the Ice
Jennifer Polanz
I’ll let you in on a little secret: I am a huge fan of the sport of figure skating.
Friel World
Another Swath of Swarthmore
John Friel
Part II of October’s Perennial Plant Conference at Scott Arboretum’s, aka Swarthmore College’s, lovely campus.
Front Lines
A Wave of Merch
Jennifer Polanz
Now you can wear your love for Wave wherever you go.
Front Lines
AIB/25/250
Jennifer Polanz
America In Bloom is turning 25 this year.
Front Lines
Pantone’s Color of the Year is …
Ellen C. Wells
Cloud Dancer, also known to most anyone who sees it as white.
Front Lines
Pets on the Payroll
Jennifer Polanz
It’s a new year, but we’re going to keep running these in 2026.
Front Lines
Year Of … Hot Peppers
Jennifer Polanz
National Garden Bureau’s (NGB) Year Of … plants
Kiss My Aster
The Age of Aquarius
Amanda Thomsen
I opened a shop and now I’m planning my whole life by the stars.
Profit
Gap-On-Over-Away
Bill McCurry
Are there times you wonder, “Why is that employee doing that?”
Tech Connection
Drop it Like it’s Hot
Katie Elzer-Peters
You may want to explore drop-shipping options. This is when you sell an item on your website and the supplier ships it directly to your customer. It’s a form of e-commerce.
TRENDING NOW
Advancing businesses. Accelerating ideas.
AmericanHort
TRENDING NOW
Bambino series of bougainvillea
Spring Meadow Nursery Inc.
TRENDING NOW
Epicor Propello
Epicor
TRENDING NOW
Flower Garden Seed Pack Art Prints
Lucky Dog Design Co.
TRENDING NOW
Purple Charm Loropetalum
Plant Development Services Inc.
TRENDING NOW
Revita-Moss Mixed Pack
Mossify
TRENDING NOW
Rudbeckia Treasure Trove
Walters Gardens Inc.
TRENDING NOW
Scarlet Drift
Star Roses and Plants
TRENDING NOW
Senecio Variegated Wax Ivy
Dümmen Orange
TRENDING NOW
Spring Sizzle Panicle Hydrangea
Bailey Nurseries Inc.