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GREEN PROFIT - April 2026 Issue (Vol. 89 No. 12)
See the Digital Edition
Cover Story
The Ultimate Inspiration
Jennifer Polanz
I headed to the City of Brotherly Love to take in the Philadelphia Flower Show for the first time and explore how our industry can translate that inspiration into sales.
Features
5 Unique Shrubs & Trees
Matthew Olson
Dive deeper into ways to wow customers with unusual flowering shrubs and trees.
Features
A Bicolor Beauty
Jennifer Polanz
One of the latest additions to the Encore Azalea lineup, Autumn Kiss provides gorgeous blooms in multiple flushes throughout the seaso
Features
Connect to “Why”
Megan Taylor Morrison
How a shared, inspiring vision supports founders and teams.
Features
Fall is Prime Perennial Season
Andrew Bunting
Often we just think of mums in the fall, but here are some additional options that can be sold to put on that autumn color show year after year.
Features
Fertilizer = Healthy Plants
Ellen C. Wells
Communicating to your garden center customers the importance of feeding plants.
Features
Global Garden Retail Lessons
John Stanley, Sid Raisch & Dries Jansen
When a garden center struggles to meet expectations, the cause is rarely singular.
First
“What a Treat!”
Jennifer Polanz
People were having fun with flowers.
Friel World
Natives, Nativars & Nativists
John Friel
I believe the popularization of natives—including nativars bred for improved habit, new colors and more flowers—has had a beneficial effect on America’s gardens and gardeners.
Front Lines
A New Veggie Collection
Ellen C. Wells
Proven Winners is partnering with Pure Line Seeds to offer an exclusive collection of vegetables under the “Proven Harvest by Proven Winners” brand name.
Front Lines
Cool Plant Alert
Jennifer Polanz
Bailey Marketing & Communications Manager Ryan McEnaney talked about a cool tree that’s new-ish to the First Editions Shrubs & Trees lineup.
Front Lines
Pets on the Payroll
Jennifer Polanz
This is Lily, beloved manager at R-P Nurseries in Kennett Square, Pennsylvania.
Front Lines
Powell Gardens Buys Colonial Gardens
Ellen C. Wells
Colonial Gardens will become Powell’s “second site,” operating under the new name Powell Gardens Colonial Farms.
Front Lines
Rosy Soil Adds Herb Mix
Jennifer Polanz
Rosy Soil, a soil company that specializes in peat-free options, added a new Herb Mix to its lineup of houseplant and specialty mixes.
Front Lines
Round-Up at the Register
Ellen C. Wells
Launched in 2025, the “Round-Up at the Register” campaign to benefit Seed Your Future invites customers to round up their purchase total or donate a set dollar amount while they’re at the garden center checkout.
Front Lines
The Floral Marketing Fund Research on Gen Z
Lindsay Daschner
Researchers at Colorado State University recently surveyed more than 2,000 U.S. consumers between the ages of 18 and 28 (Gen Z) to better understand what motivates their floral purchases and preferences.
Front Lines
Year Of … Sedum
Jennifer Polanz
In this space, we’ll highlight each of the National Garden Bureau’s (NGB) Year Of … plants.
Kiss My Aster
Adulting
Amanda Thomsen
I set out to hire a grownup for the shop because if I’m being honest, it isn’t always me. I’ve been bogged down at my desk to a scary degree. I’m also a little bit lonely and I need someone to lean on while we’re growing like Houttuynia cordata in a wet spot.
Profit
AI in Our Retailing World
Bill McCurry
AI rewrote and reorganized her employee manual, mirroring the business’ personality.
Tech Connection
AI Slop vs. AI Support
Katie Elzer-Peters
It’s April.
Consumer Buzz
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Plant Pop
See Plant Pop