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GREEN PROFIT - January 2023 Issue (Vol. 86 No. 9)
Cover Story
A Return to Nature for the Holidays
Jennifer Polanz
The trends are in our industry’s favor for holiday 2023. Here’s what you need to know to take advantage of them.
Features
Merchandising to the Max
Jessie Jacobson
Here are some hints for spicing up your displays in the new year.
Features
Paying for Profit
Jennifer Polanz & Paul Black
Wages and benefits continue to rise in our industry in many positions as workers continue to be difficult to hire (and keep).
Features
Teaching Moments
Wendy Komancheck
The three locations of Ken’s Gardens in Lancaster County provide locals all the tools they need to get the looks they want, including a long list of workshops.
Features
What’s the Value of a Rare Plant?
Bridget K. Behe, Melinda J. Knuth, Alicia L. Rihn & Charles R. Hall
It turns out, it depends on whether the buyer is a novice or an expert.
First
No One Knows What’s Next
Jennifer Polanz
You have agency, to make your own plans and determine your own future.
Friel World
Swarthmore Redux: How the Other Half Rolls
John Friel
Wambui Ippolito’s early influences included her mother’s Nairobi garden and her grandmother’s farm.
Front Lines
Creating a Color Story
Ellen C. Wells
The Pantone Color Institute revealed its choice for Color of the Year for 2023.
Front Lines
Live Tree Report from 2022
Ellen C. Wells
Here’s a holiday item and it’s about something you sell: Christmas trees.
Front Lines
Looking Into the 2023 Crystal Ball, Part 2
Jennifer Polanz
Last month, we asked retailers what they’re planning for 2023 and I still have more thoughts to share from business owners around the country.
Front Lines
Shop Corner: Curating Your Selection
Jennifer Polanz
We’re starting up a new segment that will appear here each month, focusing on houseplant shops. In this space, we’ll highlight business tips, marketing, buying and other topics that will help smaller shops make their businesses more effective.
Front Lines
The People Have Spoken: Most Want to Garden in 2023
Jennifer Polanz
Axiom Marketing has released its annual Gardening Outlook based on an online survey of 500 people across the U.S. and the outlook is promising for 2023.
Front Lines
You’re a (Triple) Winner, Baby
Ellen C. Wells
All-America Selections, National Garden Bureau and Perennial Plant Association have all agreed that Rudbeckia American Gold Rush takes a top recognition from all three organizations.
Kiss My Aster
Yes, We Have No Bananas (or Anything Else, for That Matter)
Amanda Thomsen
… if I tried to write a normal business plan, this is what it might look like.
Profit
Identifying the Real Problem Part 1
Bill McCurry
Help your team get experience on sharing their expertise.
TRENDING NOW
Aromance Mulberry
Pleasant View Gardens Inc.
TRENDING NOW
Begonia Tees
PlantPop LLC
TRENDING NOW
Brindabella Pink Princess
Suntory Flowers Ltd
TRENDING NOW
Clematis Vicki Boulevard Evipo
Donahues Clematis Specialists
TRENDING NOW
Cultivate’23
AmericanHort
TRENDING NOW
Flora Danica Series
Pacific Home and Garden
TRENDING NOW
ForEver Green
FloraLife
TRENDING NOW
Houseplant Chunky Mix
Sol Soils
TRENDING NOW
I Love U Dianthus
Selecta One
TRENDING NOW
Lil’ Bubblegum Buddleia
Plant Development Services, Inc.
TRENDING NOW
Metal Wind Chime
Matr Boomie Wholesale
TRENDING NOW
Niagara Falls
Walters Gardens Inc.
TRENDING NOW
Orion Planter
The HC Companies, Inc.
TRENDING NOW
PopUp Garden Deluxe
PopUp Garden
TRENDING NOW
Protection Plus
Environmental Plant Management (EPM)
TRENDING NOW
Red Huck
M&M Wintergreens Inc.
TRENDING NOW
Rosy Soil
Rosy Soil
TRENDING NOW
Salvia Blue By You
Darwin Perennials
TRENDING NOW
Soul Fire
Plants Nouveau
TRENDING NOW
Spray Sprinkler
Time Concept Inc.
TRENDING NOW
Spring Fling Forsythia
Bailey Nurseries, Inc.
TRENDING NOW
Supertunia Mini Vista Petunia
Proven Winners LLC
TRENDING NOW
Woodstock Elements
Sullivans, Inc.