3/29/2017
How Big Is Amazon?
Ann-Marie Vazzano
Huge, according to a recent survey from Power Reviews. Seven in 10 shoppers (71%) make at least one purchase from Amazon each month, and approximately 15% of consumers make four or more monthly Amazon purchases. So what’s the appeal?
- Variety of products: 79%
- Free shipping; 64%
- Better deals: 60%
- Mobile experience: 29% GP