Mother’s Day Delight

Erik Dietl-Friedli

Often, when we’re displaying for a holiday, we’re hoping to sell a lot more of an item we might already stock. How to sell more without shifting everything can be a challenge. Roses for Mother’s Day Weekend is a program that comes to mind. Typically, I stock up to 300 shrubs at the garden center, but wanted to bring in an additional 600 for that weekend. To make it happen, I needed to find a place to display that number and make a plan to move them quickly.  

Looking around, I settled on our receiving area. Our receiving area is toward the back of the garden center and can be an area filled with assorted junk at times (always). If I planned delivery late in the week, setting it up as a Rose Garden would not interfere with actual receiving.

The result?  The receiving area was empty Monday morning for deliveries. GP

Erik Dietl-Friedli has worked in garden retail for more than 35 years. He’s the head buyer at Flamingo Road Nursery in Davie, Florida, and a consultant at Garden Center Consultants. He can be reached at erik@gardencenterconsultants.com.