Columnist Bill McCurry

COLUMNIST

Bill McCurry

Bill McCurry Columnist, Chairman - McCurry & Associates

A regular columnist for Green Profit magazine, Bill doesn't look at marketing the way everyone else does. He often takes a different slant on things, the result of standing back and throwing away preconceived notions. Bill is the author of several super business resources, including "Guerilla Marketing For The Imaging Industry," "Guerilla Managing For The Imaging Industry," "Digital Guerrilla Marketing," and the new "It's Your People

Recent Articles

Solution for the Silver Tsunami

Garden Outfitters is a new company full of familiar faces, providing potential alternatives to traditional garden center ownership.

We’re Still in Good Hands

“We don’t want people to buy and leave. We want them to hang around, experience the greenhouse joy and think of us as someplace to go for a fun family time.”—Maria Harford, Young Retailer Award finalist

Asking Your Advice

A real world challenge called, saying he was “Midwestern nice,” but also clearly frustrated.

The Roger Bannister Effect

The Olympic Lesson: You must run 33% faster and 6% further just to keep up with the new standards from your competitors.

AI in Our Retailing World

AI rewrote and reorganized her employee manual, mirroring the business’ personality.

Value ... For the Garden Center

Buyers want predictability. They want businesses with a proven ability to continue profitable operations.

Lessons Not Yet Learned

As a business advisor, I hear from many of the heirs when it’s almost always too late.

Gap-On-Over-Away

Are there times you wonder, “Why is that employee doing that?”

What’s your guarantee policy?

The Customer is (Not) Always Right

One garden center educates their employees that the customer is not always right. It’s heresy to contradict this age-old retailing principle.

251 articles

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