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COLUMNIST
Bill McCurry

Bill McCurry Columnist, Chairman - McCurry & Associates

A regular columnist for Green Profit magazine, Bill doesn't look at marketing the way everyone else does. He often takes a different slant on things, the result of standing back and throwing away preconceived notions. Bill is the author of several super business resources, including "Guerilla Marketing For The Imaging Industry," "Guerilla Managing For The Imaging Industry," "Digital Guerrilla Marketing," and the new "It's Your People

Recent Articles

Profit
A New Year’s Resolution for Survival
Bill McCurry
What “perfect storm” could cause your sales to plummet?
Features
A Shop with Personality
Bill McCurry
Let’s talk flair, and how The Watering Can—a destination garden center in Ontario—uses it to build customer loyalty one person at a time.
Profit
Managing to Hire a New Manager
Bill McCurry
“… you should always operate your business to attract the best people and be ready for them when they come along.”
Profit
“You Can’t Handle the Truth!”
Bill McCurry
We don’t yet know the customer response in 2022.
Profit
Good Health Led to Great Profits
Bill McCurry
By comparing best practices everyone improves.
Profit
Make Your Cash Work as Hard as You Did
Bill McCurry
Don’t let a penny leave your bank account without understanding how and when there will be payback in terms of employee retention, additional sales, increased productivity, higher profits, etc.
Profit
Whose Opinion Matters to You?
Bill McCurry
Watching your customers will tell you a lot about their attitude toward wearing masks, social distancing and other COVID safety factors.
Profit
Youthful Insights We Can Use
Bill McCurry
I’ve had the privilege of interviewing each of the Young Retailer Award finalists for an hour. Here are their thoughts on the most common industry frustration—personnel.
Profit
Indications
Bill McCurry
What indication are you giving if you don’t invest in your team’s growth and education?
Profit
Know When To Hold ’Em, Fold ’Em and Double Down
Bill McCurry
Communicate with your supplier. Share your anticipated needs and work together to ensure as normal of a flow as possible.
181 articles
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