Columnist Bill McCurry

COLUMNIST

Bill McCurry

Bill McCurry Columnist, Chairman - McCurry & Associates

A regular columnist for Green Profit magazine, Bill doesn't look at marketing the way everyone else does. He often takes a different slant on things, the result of standing back and throwing away preconceived notions. Bill is the author of several super business resources, including "Guerilla Marketing For The Imaging Industry," "Guerilla Managing For The Imaging Industry," "Digital Guerrilla Marketing," and the new "It's Your People

Recent Articles

Does Autopay Mean Always Pay?

The retailer realized a danger was that he didn’t see the backup documentation when the monthly bills were run through his credit cards.

Yes, There Are New Things!

If you avoid trade shows because you don’t think there’s anything new, think again.

Are You Shrinking Your Profits?

In the final installment of this three-part series, we look at the toughest aspect of shrink—when it’s coming from inside the business.

Gaining the Upper Hand on Unintended Consequences

The unintended consequence from California’s minimum wage boost for fast food workers is that it can boost all wages.

Shrink From External Factors

In Part 2 of a three-part series on shrink, Bill explores the many ways outside sources can impact the bottom line.

Young Retailers Make Changes for the Better

Upcoming Young Retailers are taking traditional beliefs and morphing them into what works in the contemporary world.

Shrinking Profits

In the first of a three-part series, Bill McCurry begins his exploration of retail shrink with the variety of ways it can occur and the importance of staying on top of it.

Marketplace Reality Meets Inventory

When customers are disappointed, they find another source for their needs.

Evil Succeeds If Enough Good People Do Nothing

The ill-gotten loot—valued at over $8,000—included trees, exotic plants, prized bushes, concrete fountains and an $800 teak bench.

Telling the Story Sells You and the Product

When you sell, do your customers hear a story?

225 articles

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