COLUMNIST

Bill McCurry Columnist, Chairman - McCurry & Associates

A regular columnist for Green Profit magazine, Bill doesn't look at marketing the way everyone else does. He often takes a different slant on things, the result of standing back and throwing away preconceived notions. Bill is the author of several super business resources, including "Guerilla Marketing For The Imaging Industry," "Guerilla Managing For The Imaging Industry," "Digital Guerrilla Marketing," and the new "It's Your People

Recent Articles

Profit
The Fine Art of Decision-Making
Bill McCurry
Dozens of decisions are made daily. Don’t obsess over the simple ones. Determine which decisions are critical and focus your efforts on those.
Features
Turnover—By Design or Default?
Bill McCurry
Last month, we talked about enforcing fair rules for all employees. This month, we highlight what to do when employees don’t follow those rules.
Profit
Be Careful What You Wish For
Bill McCurry
When COVID-19 is a memory, demands on discretionary dollars will increase.
Features
Hire Employees, Don’t Adopt Them
Bill McCurry
Going through the difficult work of enforcing firm, but fair, rules for everyone pays off in the long run.
Profit
Sometimes It Takes a Group …
Bill McCurry
Industry experts and successful retailers may not give you the love family advisers do, but they present the real world you live in, not the way you’d like the world to be.
Profit
Learn From 2020 When Planning for 2021
Bill McCurry
“We think one of the major takeaways from last spring is to simplify, streamlining varieties and educating new customers about tried-and-true favorites so they feel comfortable and return.”—Lisa Campbell, Danville Gardens
Profit
Garden Center or Package Locker?
Bill McCurry
This month, I’ve invited past Young Retailer Winners and Finalists to respond to this timely question.
Profit
2020 … What Can We Learn?
Bill McCurry
I heard complaints about employees having neither loyalty to their employer nor passion for their career.
Profit
View Success Through Johari’s Window
Bill McCurry
No one wants to believe they’re biased.
Profit
Social Loafing—An Impediment to Success
Bill McCurry
Focus the team on collaboration and results rather than internal competition.
171 articles
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