COLUMNIST

Bill McCurry Columnist, Chairman - McCurry & Associates

A regular columnist for Green Profit magazine, Bill doesn't look at marketing the way everyone else does. He often takes a different slant on things, the result of standing back and throwing away preconceived notions. Bill is the author of several super business resources, including "Guerilla Marketing For The Imaging Industry," "Guerilla Managing For The Imaging Industry," "Digital Guerrilla Marketing," and the new "It's Your People

Recent Articles

Profit
The Best Person for the Job
Bill McCurry
The more diversity you have on your team the more likely you are to generate exciting new and different ideas.
Profit
Young Retailers Redefine Success
Bill McCurry
Young Retailer finalists are inspiring, innovative and invigorating.
Profit
Now is the Best Time …
Bill McCurry
Social media is successful when customers tell other customers what’s cool about what you offer and why their friends should buy from you.
Profit
How Millennials Attract Millennials
Bill McCurry
If you haven’t visited with the Green Profit/RBI Young Retailer Award finalists at Cultivate, you’ve missed a great opportunity for business improvement.
Front Lines
Too Poor to Keep … Too Good to Fire
Bill McCurry
Let’s get it clear—employees should fire themselves. It’s their decision to do or not do what you ask.
Features
Hallmarks of Superb Buyers
Bill McCurry
Bill McCurry highlights strategies for buying better, making more money and providing better cash flow.
Profit
Navigating the Amazon Minefield
Bill McCurry
Costco’s Kirkland and Amazon’s Basic Essentials have conditioned the consumer to understand the price/value relationship of store-focused brands.
Features
Corporate Culture = Success or Failure
Bill McCurry
In the fourth of a five-part series dealing with creating a well-rounded workforce, we take a look at tweaking corporate culture to stay relevant.
Profit
And What an Experience it Was!
Bill McCurry
Our industry has trade shows that understand it’s more than cramming exhibitors inside four walls.
Profit
“I Have to Have It”
Bill McCurry
Customers must understand the value when seeking rational justification for an emotional decision. What’s most critical is making sure salespeople aren’t selling to their own wallets.
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