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COLUMNIST
Bill McCurry

Bill McCurry Columnist, Chairman - McCurry & Associates

A regular columnist for Green Profit magazine, Bill doesn't look at marketing the way everyone else does. He often takes a different slant on things, the result of standing back and throwing away preconceived notions. Bill is the author of several super business resources, including "Guerilla Marketing For The Imaging Industry," "Guerilla Managing For The Imaging Industry," "Digital Guerrilla Marketing," and the new "It's Your People

Recent Articles

Profit
Plan for Tomorrow Today
Bill McCurry
The concept of Pay Yourself First means immediately, every month, the first check out the door goes to your retirement or another account benefiting you.
Features
When Disaster Strikes
Bill McCurry
15 minutes a quarter could save your business.
Profit
Thoughts for This Thanksgiving
Bill McCurry
Once we “learn something,” we assume it to be true and reject any conflicting information. That’s dangerous to both individuals and society as a whole.
Profit
Retail Is Dead (2021); Retail Is Not Dead Yet (2023)
Bill McCurry
Don’t think about what you would buy; consider what solves your customers’ problems.
Profit
He Said What?
Bill McCurry
Usually when we hear “the company doesn’t listen,” we assume the top boss is tone deaf to employee concerns.
Features
The New (Ab)Normal, Part 2
Bill McCurry
Hiring, onboarding and training have changed post-COVID. Here are some aspects to consider.
Profit
Soft Skills for Hard Conversations
Bill McCurry
Until now, this column has never been centered around a book because I hadn’t read one that had appeal for all of us.
Features
The New AbNormal
Bill McCurry
The ability to hire new employees has changed dramatically, which requires a shift in strategy by retailers.
Profit
The Power of Listening
Bill McCurry
Happily, horticulture leaders are generally an open book, willingly sharing their experiences, frustrations and successes with their industry peers.
Profit
The Partner You Didn’t Invite
Bill McCurry
The product value is insignificant if someone’s life is endangered.
211 articles
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