COLUMNIST

Bill McCurry Columnist, Chairman - McCurry & Associates

A regular columnist for Green Profit magazine, Bill doesn't look at marketing the way everyone else does. He often takes a different slant on things, the result of standing back and throwing away preconceived notions. Bill is the author of several super business resources, including "Guerilla Marketing For The Imaging Industry," "Guerilla Managing For The Imaging Industry," "Digital Guerrilla Marketing," and the new "It's Your People

Recent Articles

Profit
Coming at it From Different Places
Bill McCurry
Garden center shopping must be fun and recreational.
Profit
Conventional Wisdom: A Modern Day Oxymoron
Bill McCurry
Now you’re marketing your store and its personality as much as the products you sell.
Features
Visualizing Where You Want to Be
Bill McCurry
In the final installment of this series on buying or selling a business, we take a look at the essential questions to ask before signing the papers.
Profit
A Pair of Pants With Many Pockets
Bill McCurry
No family wants inadequate planning to cause hostility at Thanksgiving dinner.
COVID-19
Coronavirus Resources For Pro Retailers
Bill McCurry
A listing of resources especially for retailers from McCurry & Associates.
Features
Outside Advice Keeps it in the Family
Bill McCurry
In Part 4 of our series on buying and selling a business, we look into the process of succession planning with family members.
Profit
A Family Business: Up Close and Personal
Bill McCurry
The brothers were so wise to have imported an experienced non-family person who could be independent while guiding both generations.
Features
The Rest of the Story
Bill McCurry
In the third installment of our buying and selling a business series, we explore personal experiences into the ups and downs of the process.
Profit
Booking Your Success
Bill McCurry
Inaccurate books are a significant red flag for anyone looking to invest in a reliable businesses.
Features
What’s a Business Worth?
Bill McCurry
In Part 2 of our series on buying and selling a business, we take a hard look at valuation.
160 articles
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