COLUMNIST

John Friel Columnist, Marketing Manager - Emerald Coast Growers

John is a former President of the Perennial Plant Association. His current position is Marketing Manager for wholesale grower Emerald Coast Growers and the guy Dr. Allan Armitage calls “the best writer in horticulture.”

Recent Articles

Friel World
Flower Power Rides Again
John Friel
Is there another field where art and science are so inextricable?
Friel World
Beaks & Bucks
John Friel
Gardeners hang up their gloves in fall, but birders know no season.
Friel World
Wet Enough For Ya?
John Friel
Recently departed and utterly unmourned, our 2018 was not a normal year. Had the Times Square New Year’s ball dropped here instead, it would’ve splashed down like an Apollo capsule.
Friel World
True Colors: Whose Hues to Choose?
John Friel
We are, increasingly, slaves to color, and influencers everywhere pay rapt attention to what new hues spew from the world’s paint guns, looms, cosmetics mills and kilns.
Friel World
Armchair Botanizing
John Friel
Each group has this in common: They really know their plants.
Friel World
Speaking of Speaking
John Friel
Redundancy isn’t just for NASA: If multiple speakers highlight the same plant, maybe it’ll stick.
Friel World
A Tale of Many Cities
John Friel
Tradeshows will only become unnecessary when the only conversations are between giant companies.
Friel World
Retroactive Greening
John Friel
The creation of great beauty isn’t always pretty.
Friel World
Hashing It Out
John Friel
Online and offline aren't discrete entities. They’re inseparable structural members of reality’s whole.
Friel World
Brand Unconsciousness
John Friel
Last month I visited several retailers, chains and independents … branded plants outnumbered non-branded by a landslide.
192 articles
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