COLUMNIST

Jennifer Polanz Managing-Editor-at-Large

Managing-Editor-at-Large for Green Profit magazine and editor of the Inside Grower e-newsletter. With a Master's degree in Journalism from Ohio University, Jen has been in horticulture for over 13 years. An experienced and talented horticulture trade editor, she revels in her geekiness and loves to read, garden and watch birds in her spare time. She's also a willing participant in discussions about "Game of Thrones."

Recent Articles

Features
Eyes on the Prize
Jennifer Polanz
Read essays from this year’s Green Profit/RBI Young Retailer Award nominees to see how they juggle the day-to-day business while keeping an eye on the future.
Features
Grillmaster Level: Expert
Jennifer Polanz
Lots of retailers are carrying unique and high-end grills and fire-cooking options to entice customers in the spring. From high-tech to futuristic and fan favorites, here are a few more to consider.
First
Capitalizing on the Moment
Jennifer Polanz
Turns out all this hand-wringing over how to attract Millennials may have been premature.
Features
Who’s Your Source?
Jennifer Polanz
Check out just some of the buying groups, co-ops, distributors and garden retail groups across the country.
Front Lines
AmericasMart: A New Look
Jennifer Polanz
For the July Atlanta International Gift & Home Furnishings Market, a major segment is receiving a reorganization and rebrand.
Front Lines
Road Trip!
Jennifer Polanz
This month, Endless Summer Hydrangeas are taking its third annual #LifeInFullBloom road tour starting Mother’s Day Weekend in Grand Rapids and Detroit.
First
Counting the Intangibles
Jennifer Polanz
Shoppers not only want their brands and stores to contribute to their community—they’re getting to the point where they expect it.
Features
Asking for the Add-On Sale
Jennifer Polanz
Whether it’s in-store or online, fertilizers, amendments, planting mixes and controls have additional value for the customer, as well as for the retailer’s bottom line.
Front Lines
Wellness Startups
Jennifer Polanz
Houseplants have officially hit the big time. How do I know? Because plant shops—far different from suburban garden centers—have been labeled “wellness startups” in a February 2019 Fast Company article.
Front Lines
New E-commerce Option for IGCs
Jennifer Polanz
Home & Garden Fulfillment, Inc., a company founded by Jeff Dinslage that’s been around since 2011, is now offering a new e-commerce option for independent retailers.
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