Columnist Bill McCurry

COLUMNIST

Bill McCurry

Bill McCurry Columnist, Chairman - McCurry & Associates

A regular columnist for Green Profit magazine, Bill doesn't look at marketing the way everyone else does. He often takes a different slant on things, the result of standing back and throwing away preconceived notions. Bill is the author of several super business resources, including "Guerilla Marketing For The Imaging Industry," "Guerilla Managing For The Imaging Industry," "Digital Guerrilla Marketing," and the new "It's Your People

Recent Articles

The Times They Are A-Changin’

Consider taking a look at your sales data and hours of operation to see if you’re still hitting the mark for your customers and employees.

When Less Is More

Work/life balances, intensified by Covid, caused people to reduce store hours in order to shift their priorities, reduce their stress and improve the quality of their lives and those of their team.

Next Time You’re Late, You’re Fired!

You’re constantly in the sights of everyone inside or outside your doors. Make sure they only see you at your best.

How It All Began

We can learn as much from early experiences as from those that come later and turn us into old pros. If you have stories to tell, please share them.

What Are Your Customers Hearing?

Consider what’s said at checkout. Does it create a warm, encouraging experience or is it a cold transaction?

Common Sense for Unknown Payroll Pressures

Look to offering low-cost fringe benefits to attract and retain employees.

Watters takes their skill set and leverages it where they are most effective for their community.

Do You Know What You’re Really Selling?

Consider your customers’ purchase motivation.

You can count on being reinvigorated with new ideas at The Garden Center Group Fall Event.

Does Autopay Mean Always Pay?

The retailer realized a danger was that he didn’t see the backup documentation when the monthly bills were run through his credit cards.

234 articles

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