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GREEN PROFIT - May 2026 Issue (Vol. 90 No. 1)
Cover Story
Breaking the Overwatering Habit
Ellen C. Wells
Garden centers can train customers—and staff—to water smarter, not more.
Features
5 Unique Houseplants
Matthew Olson
We continue our exploration of cool and unusual and selections that may catch a consumer’s eye.
Features
Adapt or Die Create an Experience, Don’t Sell Product
John Stanley, Sid Raisch & Dries Jansen
The world of retailing has, and is, changing rapidly.
Features
Being Intentional with Wellness
Wendy Komancheck
Indoor plants can help create meaningful spaces to improve mood and overall mental health.
Features
Finding Inspiration at the Home Show
Jennifer Zurko
Every March, Chicago’s McCormick Place hosts The Inspired Home Show, which the event organizers (the International Housewares Association) boast is “the world’s leading home and housewares show.”
Features
Protecting the House(Plants)
Jennifer Polanz
Examples of how retailers display the first line of defense against houseplant pests and diseases.
Features
Slow it Down, Spread it Out, Soak it In
Dr. Richard Ludwig
Landscape and hardgoods options for stormwater management.
Features
Summer Sizzle
Andrew Bunting
Heat-tough perennials that thrive through summer stress.
First
The Importance of Being Nimble
Jennifer Polanz
There are times when it’s vital you have a plan in place and execute the plan, and then there are times where it’s better to stay flexible and pivot in the moment.
Friel World
Magic, Near and Far
John Friel
PFS is always part window into the future, part mirror to the past.
Front Lines
“Adapt Or Die” In-Person Event
Jennifer Polanz
You’ve read the “Adapt or Die” series from three global garden center consultants exclusively in these pages—now, hear them in person.
Front Lines
Arett Celebrates 75
Ellen C. Wells
Today, Arett Sales is a fourth-generation, family-owned business rooted in family values and long-standing relationships.
Front Lines
Border Concepts Acquires EarthWay Products
Ellen C. Wells
Through this acquisition, Border Concepts will integrate EarthWay’s engineering expertise into its existing product line.
Front Lines
Looking for a Good Podcast?
Jennifer Polanz
We’ve got you covered—members of our crack team are hard at work providing you options, including a couple of newer ones you may not have heard about yet.
Front Lines
Patio Culture
Ellen C. Wells
The folks at Monrovia recently notified us that “Patio Culture” is a top garden design trend for 2026.
Front Lines
Pets on the Payroll
Jennifer Polanz
I met Laura from Arnold’s Prairie Greenhouse & More in LeRoy, Kansas, at last year’s Kansas Greenhouse Growers Association meeting, and she told me the cutest story about Maggie.
Front Lines
Pollinator Week in June
Jennifer Polanz
Pollinator Week is officially June 22-28.
Front Lines
Round-Up at the Register
Ellen C. Wells
Launched in 2025, the “Round-Up at the Register” campaign to benefit Seed Your Future (SYF) invites customers to round up their purchase total or donate a set dollar amount while they’re at the garden center checkout.
Front Lines
Staycations are Back
Jennifer Polanz
Hat tip to consultant Sid Raisch for posting a recent Business Insider story on his garden center-centric Facebook group that highlighted the potential for American consumers to stay home this summer.
Front Lines
Year Of … Ficus
Jennifer Polanz
Customers know many of these plants intimately by name: Audrey, Benjamina, Rubber Plant and, of course, the ubiquitous Fiddle Leaf Fig.
Kiss My Aster
My Average Newsletter Open Rate is Over 80% and I Want to Talk About It
Amanda Thomsen
I’ve been told that’s a great number, but I’m always sulky that it isn’t 112% because who doesn’t want more of ME?
Profit
The Roger Bannister Effect
Bill McCurry
The Olympic Lesson: You must run 33% faster and 6% further just to keep up with the new standards from your competitors.