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GREEN PROFIT - August 2026 Issue (Vol. 90 No. 4)
Cover Story
Putting Your Best Foot Forward
Jennifer Polanz
New benching can have a multitude of benefits aside from just looking great.
Features
Adapt or Die: Connect Online Shopping to Your Store
John Stanley, Sid Raisch & Dries Jansen
Before you sell a single plant online, your shop is already talking.
Features
Added Benefits Under Cover
Jennifer Polanz
I talked to four retailers about their new greenhouse structures and what benefits they’ve gained from the additional space.
Features
Attracting Hummingbirds
Andrew Bunting
Plant suggestions for bringing around these beautiful, speedy feathered friends.
Features
Professional Development That Pays Off
Megan Taylor Morrison
How to maximize the impact of coaching and offsites.
Features
The Free, Organic Myth
Joel Horwitz
What garden retailers get wrong about customer acquisition costs and how to reframe the concept.
Features
The Greenhouse That Was Almost Condos
David Williams
At La Serra Gardens, the goal is to make customers feel at home with music, a cafe, and beautiful plants and gifts.
First
Refresh and Renew
Jennifer Polanz
I wanted to highlight some ways that making investments can change not just the look and feel of your store, but the whole vibe related to customers and employees.
Friel World
Simmering Summer Potpourri
John Friel
Clearance sales are a two-edged sword, a necessary evil, a self-inflicted wound—but low prices still beat the Dumpster.
Front Lines
All Sorts of New from Espoma
Ellen C. Wells
The organic fertilizer company Espoma has several new things—people, products and such—to tell you about.
Front Lines
Cool New Plant Alert
Jennifer Polanz
A hardy snapdragon series, Terra Nova Nurseries’ first foray into snaps, seemed like a worthy news item to share.
Front Lines
Curb Appeal as Self-Expression
Ellen C. Wells
Online local services marketplace platform Thumbtack recently released their 2026 Curb Appeal Report and found something quite interesting.
Front Lines
EHR’s 22nd Annual New Varieties Report
Ellen C. Wells
EHR takes the work of sorting through new variety events out of your hands and does it all themselves.
Front Lines
Goth Garden Components
Jennifer Polanz
While “goth gardening” isn’t just for fall or Halloween, now is a great time to think about the components of a goth garden for those fall perennial sales, as well as mixed containers that correlate to the upcoming holiday.
Front Lines
Moana Nursery Ladybug Event
Jennifer Polanz
Deanna Gescheider, owner of Moana Nursery, wrote in to let us know about a very successful event they held at all three of their Reno and Sparks, Nevada, locations.
Front Lines
Pets on the Payroll
Jennifer Polanz
This handsome gentleman with the white mustache is Boots and he’s turning 11 this month.
Front Lines
Terrain’s Container Book
Jennifer Polanz
The ever-stylish Terrain recently announced publication of a new book that highlights 100 container garden recipes.
Guest Column
Creating, and Sticking With, a Plan
Sarah Beach
Start with small tweaks that you can do easily—a new coat of paint, a new benching layout, one extra piece of marketing.
Kiss My Aster
Suddenly, This Summer
Amanda Thomsen
Someone told me it was like presenting your P&L in the nude. It is EXACTLY like that.
Profit
AI Can Be Your Friend. Really.
Bill McCurry
Rory’s main theme is to consider the constraints that keep your business from doing what you need.
Web Exclusive
Orlandelli Group: An Extended Interview on Benching and Merchandising
Edited by Jennifer Polanz
Marco Orlandelli talks displays, layout and flow, durability and more in this extended interview.
Web Exclusive
Poly-Tex: An Extended Interview on Benching and Merchandising
Edited by Jennifer Polanz
In an extended interview, Jayson Olson, VP of sales & marketing at Poly-Tex talks about visual merchandising, add-on sales, the importance of mobility and more.