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GREEN PROFIT - July 2022 Issue (Vol. 86 No. 3)
Cover Story
Geting the Right Price
Jennifer Polanz
Price increases are here to stay, at least for the foreseeable future. Here are strategies to reduce the role of price in consumer purchasing, add value and make the sale.
Features
An Adaptable Philosophy
Jennifer Zurko
Willow Oaks Farm carries on the traditions of a family-oriented business, while also adapting to whatever change brings.
Features
CAST Intros for Indies
Chris Beytes, Bill Calkins, Jennifer Zurko & Osvaldo Cuevas
You want new plants for your customers? We’ve got ’em! Here are highlights from the California Spring Trials that we think are spot-on for independent garden centers.
Features
It’s Time to Think About Sustainability
Todd Baker
The lack of visible action on green issues is a talent repellent for young workers
Features
Making Sure You Succeed
Ellen C. Wells
At Kerby’s Nursery in Seffner, Florida, they’re creating a positive environment to fulfill their mission.
Features
Trendspotting: Dry is the New Fresh
Katie Elzer-Peters
Dried botanicals are everywhere. Here’s why and what you can do to jump on board.
First
Back to the Fundamentals
Jennifer Polanz
How is it possible to finish strong with all this turmoil?
Friel World
What’s New? Who Cares?
John Friel
The most nagging doubt is this: Do gardeners care that it’s new?
Front Lines
Going Direct Online
Jennifer Polanz
Bloomin’ Easy, a plant brand that offers exclusive low-maintenance cultivars, announced its new website, which would allow consumers to buy direct online.
Front Lines
How is Central Garden & Pet doing?
Chris Beytes
Curious about their performance for the first three months of this year, since they’re in our space in both the garden and pet categories, I checked out the Q2 results.
Front Lines
Pets on the Payroll
Jennifer Polanz
Share your employees of the non-human variety with us and tell us why they’re important to the operation, too
Front Lines
Registration is Open for the AIB Symposium
Jennifer Zurko
Registration is open for the 2022 American In Bloom Symposium & Awards Celebration, set to be held September 29-October 1 in St. Louis and Washington, Missouri.
Front Lines
These Stars are A.R.T.S.
Ellen C. Wells
Three varieties from Star Roses and Plants walked off with awards from The American Rose Trials for Sustainability program this year.
Front Lines
Turn Up the Flower Power
Jennifer Polanz
Suntory Flowers is partnering with America In Bloom (AIB) to sponsor a social media photo contest with the winner receiving the Alive With Flowers—Sunbeam Social Media Award on October 1 at AIB’s symposium.
Front Lines
When Passion & Personality Shine Through
Jennifer Polanz
Baker’s Acres in Alexandria, Ohio, northeast of Columbus has been around for four decades now, and has delighted its customers with unique offerings, a passion for plants and personality that makes it fun to shop there.
Kiss My Aster
Once More Into the Fray
Amanda Thomsen
I thought I’d put my money where my mouth is and do the thing.
Profit
Young Retailers Exploit Customer Service
Bill McCurry
The best part of my business year is when I’m privileged to interview the three finalists for the Young Retailer Award.
TRENDING NOW
Avery’s Home Collection State Pillows
Town Pride
TRENDING NOW
Beeswax Food Wrap
Abeego
TRENDING NOW
Dianthus Pickables ColorPop
Plant Development Services Inc.
TRENDING NOW
DrySee Bandages
DrySee
TRENDING NOW
Heuchera Ruby Tuesday
Terra Nova Nurseries Inc.
TRENDING NOW
Organic Plant Care Essentials
We the Wild Plant Care
TRENDING NOW
Pachafetti Bar Soap
Pacha Soap Co.
TRENDING NOW
Pop-Net Protective Screen
Dalen Products
TRENDING NOW
Roll-On Gel Mosquito Repellent
PARA'KITO USA Corp.
TRENDING NOW
Sangria Yellow Pink Bicolor and Café Au Lait
Syngenta Flowers
TRENDING NOW
Seascape Strawberry
Monrovia Nursery Company
TRENDING NOW
Seed Rack
High Mowing Organic Seeds
TRENDING NOW
Superbells Prism Pink Lemonade Calibrachoa
Pleasant View Gardens Inc.
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Thrive Landscape Solutions Brochure
Ball Landscape
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Trixi Mixes
Selecta One
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Urban Raised Bed
Smart Pot
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VoleX
EcoClear Products