Skip to content
opens in a new window
GREEN PROFIT - October 2026 Issue (Vol. 90 No. 6)
Cover Story
Creating Loyalty With Quality
Jennifer Polanz
Once customers recognize the benefits of good soil mixes, they’ll often return for more.
Features
A Plant for Every Season (and Reason)
Chris Beytes, Bill Calkins & Jennifer Zurko
The California Spring Trials may be mostly focused on annuals and perennials, but there’s always a smattering of new indoor foliage plants, tropicals and gift plants introduced to offer during multiple seasons.
Features
Adapt or Die: Your Store is Your Silent Salesperson
John Stanley, Sid Raisch & Dries Jansen
Your store is speaking. Now is the time to make sure it is saying the right thing.
Features
All in on Christmas
Photos & Story by David Williams
At Bob’s Garden Center in Egg Harbor Township, New Jersey, preparations for the Christmas season starts in July (and buying happens even earlier).
Features
Engaging Consumers IRL
LaManda Joy
Retailers and industry suppliers can connect with potential customers through in-person events, whether that’s local garden shows or at the retail store.
Features
Jump-starting Pollinators
Andrew Bunting
Here are early season native plant options to provide food for emerging pollinators.
Features
Strengthening Your Brand
Jennifer Polanz
Depending on your sales volume, it could make sense to work with a trusted supplier to private label products. Here’s how Family Tree Nursery in greater Kansas City does it.
Features
The Art of Building an Online Business
Jennifer Polanz
Garden Crossings in Zeeland, Michigan, has built their online business over decades, shipping across the country and offering in-store pickup. Here’s how they did it and how they manage both.
First
Keeping the Lines Open
Jennifer Polanz
The last couple of months have produced some turmoil in our industry.
Friel World
Epilogues & Emergences
John Friel
Landing an Oudolf garden entitles DBG to serious bragging rights.
Front Lines
“Digging for Dopamine”
Ellen C. Wells
The 2027 Garden Trends Report was released to the world in early September, after Garden Media Group President Katie Dubow’s popular sneak preview at Cultivate’26 in Columbus.
Front Lines
Bee a Winner
Ellen C. Wells
Monrovia had a successful Bee a Winner Giveaway campaign for 2026.
Front Lines
Breaking Down Gen Z Shopping Habits
Ellen C. Wells
The folks at newsletter Retail Brew are endeavoring to help retailers understand the still-evolving shopping habits of Gen Z.
Front Lines
Cool New Plant Alert
Jennifer Polanz
We wrote about these when they made their debut back in 2024 at Cultivate, but trees don’t get enough coverage and these trees are especially appealing for retail.
Front Lines
Earl May Closes Stores
Jennifer Polanz
In late August, we heard word that Earl May Garden Centers was in the process of closing seven of its 28 stores.
Front Lines
Official Winners at Farwest
Ellen C. Wells
Every year, attendees and official Oregon Association of Nurseries judges choose their favorites during their time at Farwest in Portland, Oregon. This year was no exception.
Front Lines
Pets on the Payroll
Jennifer Polanz
Pets on the Payroll is officially an international affair.
Front Lines
Scent-Forward Gardens
Jennifer Polanz
If there are downsides to some of the new genetics out there (and there are very few), the lack of scent may be one.
Kiss My Aster
Dedicated to Dolly
Amanda Thomsen
Dolly showed us all how amazing she was at business, with her whole brain and her whole heart.
Profit
Annual Check-Up
Bill McCurry
If you aren’t communicating with your accountant, find another accountant.
Tech Connection
Start With a Strong Foundation
Katie Elzer-Peters
The biggest tech update right now is how to get your business to show up in answers spit out by large language models (LLMs) like Claude (Anthropic), Gemini (Google) and ChatGPT (OpenAI).
TRENDING NOW
Blueberry Pie Buddleia
Bloomin’ Easy Plants Inc.
TRENDING NOW
Dahlia City Lights Compact
Selecta One
TRENDING NOW
Forged in Fire Heliopsis
Walters Gardens Inc.
TRENDING NOW
Garden Flags
Calmettos USA
TRENDING NOW
Indoor! Houseplant Food
The Espoma Company
TRENDING NOW
Lantana Shamrock Cherry Sunrise
Ball FloraPlant
TRENDING NOW
RENOURISH
EarthPeak Solutions
TRENDING NOW
Scabiosa caucasica Skyrocket
Monrovia Nursery Company
TRENDING NOW
Soaker Men’s Breathable Wide Brim Sun Hat
American Hat Makers
TRENDING NOW
Southern Living Plant Collection’s Red Sky Holly
Plant Development Services Inc.
TRENDING NOW
Super Grow Arch Commercial Series
Gothic Arch Greenhouses Inc.